In the latest episode, we explore the delicate art of crafting heartfelt tributes. Motivated by Matthew Perry's passing and the notable silence from the "Friends" cast, we delve into the significance of memorializing individuals and the impact of their legacy. The discussion includes the influence of eulogies and public statements, with insights and advice o ... Show More
Jul 17
The Justin Baldoni Video Worked Because It Didn't Look Like PR
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic thing about the video is how unstrat ... Show More
37m 12s
Jul 10
What Everyone Missed About Graham Platner
Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday morning, her algorithm fed her story after story about the same man — now a loser ... Show More
37m 19s
Jul 2025
What to Say to Someone Who’s Grieving
When tragedy strikes, most of us go silent—not because we don’t care, but because we don’t know what to say. In this episode, I walk you through exactly what to do (and what not to do) when someone you care about is going through grief. From the well-meaning phrases that actually ... Show More
15m 30s
<p dir="ltr">The Minimalists talk about what it means to preserve the past in a meaningful and dignified way.</p> <p dir="ltr">Discussed in this episode:</p> <p dir="ltr">After I've lost someone, how do I let go of their stuff with dignity and honor? (2:09)</p> <p dir="ltr">How d ... Show More
