Sep 23

Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem

Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More

55m 38s

Sep 23

Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!

Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ... Show More

39m 54s

Sep 23

Episode 319: The Video Sales Letter Compresses the Buying Decision with Customers

Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path.Video Can Compress the Buying Decision - Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing th ... Show More

39m 5s

Jun 2019

002 - Value proposition and your "hook"

In this episode, Isaac and Jake dive in and discuss value proposition and your "hook". They give examples of good value propositions, bad ones, tips to follow, and mistakes to avoid. Learn more and download our free "How to Guide to Linkedin Lead Generation" at https://LeadCookie ... Show More

22m 38s

Aug 2024

Improving Closing Ratios with the Three Pillars of Digital Marketing with Saul Marquez

Join John Golden and Saul Marquez as they discuss how to effectively use owned, earned, and paid media to boost your sales and close more deals. Discover key insights and practical tips to refine your digital marketing strategy.

22m 5s

Jul 2024

How to hijack attention: Lessons from jingles, candy crush, and betting sites

Episode 609: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) break down the genius marketing tactics used by the brands you can’t get out of your brain–no matter how much you want to. — Show Notes: (0:00) The history of jingles (Bring ... Show More

45m 22s

Jun 2025

Is Your Voice Helping You Sell—or Losing the Sale?

BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR This isn’t a seminar. It’s a Boot Camp. Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning. See ticket options: https://wastenoday.pro/DallasB ... Show More

1h 4m

Jun 2017

Karl Sakas Says Don't Just Make The Logo Bigger

🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More

1h 11m

Dec 2022

#142 - Hall of Fame: Morgan Ingram

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Check your profile views and ask your prospects “did I do something wrong?” The PLA Phone Opener: Pleasant, laugh, and arms-up. 5/20/5 Disco: Build rapport and set the agenda ... Show More

32m 37s

Jan 2023

#148 - Asking questions that get your buyer talking about impact vs features (Morgan Melo, Enterprise Account Executive @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Use typically language and stories to gain credibility with your prospect, leading to deeper discovery. Ask your champion how they plan on justifying a purchase to the larger ... Show More

32m 35s

Oct 2022

20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing)

<p>Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and yo ... Show More

20m 32s

Jun 2013

Email Marketing // Email Rebel, D.J. Waldow on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More

53m 58s

May 2014

Get Unstuck & On Track With Toy Maker, Gym Owner, Mike Searls

🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More

44m 48s

Episode 209: Differences Between Hooks a...