logo
episode-header-image
Oct 2022
20m 32s

20(ish) Min Skills: How to Write Direct,...

Brian Scordato | Tacklebox
About this episode
Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. 
Up next
Jul 1
Starting a wine company in 17 minutes (ITS CLASSIC)
Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time. Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time Sign up here if you'd like to help me write my book 
17m 19s
Jun 11
An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet)
Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. Tacklebox Monkeys and Shakespe ... Show More
28m 24s
Apr 15
15 Min(ish) Skill: Script the Start and End (ITS Classic)
Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end. Tacklebox Alternate Nostril Breathing Jr Jr - The Speed of Things 
14m 25s
Recommended Episodes
Jul 2014
SPI 116: Copywriting Tips and Formulas with Kevin Rogers
#116: Copywriting—writing that’s meant to persuade people to take a specific action (like buying something)—is a crucial element of any online business. You can have great products, but if your copy is mediocre, your conversions will be mediocre too. Podcast show notes available ... Show More
43m 31s
Jun 2019
8: How to Use Words That SELL With Copywriting Ace Christina Gillick
What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and ... Show More
1h 1m
May 2023
Direct Response Copywriting Dos & Don'ts
<p dir="ltr">Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers.</p> <p dir="ltr">The two Dans ("D ... Show More
42m 54s
Jul 2022
MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday
<p>For entrepreneurs, there’s no way around writing.</p><p>No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be <i>mostly </i>how you market, sell, and communicate general ... Show More
11m 59s
Apr 2024
Do This to Become an Instantly Better Writer | Ep. 472
<p>I&apos;m super stoked about this upcoming masterclass on copywriting. <br/><br/>It&apos;s all about sharing every nugget of wisdom I&apos;ve gathered over the years about the art of putting words to paper and getting people to act on them. <br/><br/>From selling products to in ... Show More
6m 1s
Oct 2019
Copywriting
Copywriting is the art and science of strategically delivering words (Selling through the written word). Copywriters are some of the highest-paid writers in the world and hell, you don't even have to be skilled writer, you just need some instruction and guidance to actually maste ... Show More
14m 19s
Nov 2025
How To Write Persuasive Copy That Converts
Rachel is the Owner of Bolt From The Blue Copywriting where she helps entrepreneurs and personal brands who struggle with persuasive copywriting and clear messaging to attract and convert their ideal clients with authentic and impactful words.In this episode, you’ll learn:→ The k ... Show More
31m 45s
Feb 2025
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ... Show More
36m 56s
Feb 2023
#152 - Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it. Unpack the ... Show More
30m 30s