logo
episode-header-image
Oct 2023
9m 2s

Yves Saint Laurent Explains Why You Shou...

Edward Sturm
About this episode

E103: I learned this morning to RAISE PRICES.

Marc Andreessen also says you should RAISE PRICES.

And I divulge a conversation I had a year ago with a director at Yves Saint Laurent who told me why they - you guessed it - RAISE PRICES.

#buildinpublic #indiehackers #pricingstrategy #startups

Up next
Yesterday
GaryVee: Gemini Is the Only Guaranteed Winner in AI Search
E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The biggest moment from this conversation is Gary saying Gemini is the only guaranteed winner in AI search ... Show More
31m 4s
Yesterday
This Backlink Pivot Ranked a Startup Above Industry Giants in 2 Months
E1098: Breaking down a link building case study about what to do when your business is so niche that "perfectly relevant" backlink opportunities barely exist. The example comes from a petrochemical / chemical manufacturing startup trying to rank against much larger competitors. A ... Show More
7m 34s
Jul 6
Charles Floate Tested 10 SEO Indexers - One Got Reddit Indexed in 2 Hours
E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is not indexed, it passes zero PageRank. I break down Charles's test, the best-performing indexers, why so ... Show More
13m 5s
Recommended Episodes
Mar 2022
390 - Price Increase Conversations #5 - Price Creeping
In this episode of the Sales Influence podcast, Victor gives you some good tools for selling the price increase using the PRICE CREEPING method when framing the price conversation with your clients. 
5m 7s
Jul 2021
The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 318
Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly. Welcome to The Game w/A ... Show More
8m 42s
Jan 1970
To Raise Your Prices, Raise Your Standards
🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More
59m 57s
Oct 2022
Tips for Business Owners on Raising Prices, How to Set Expectations and The Biggest Mistake in Business
<p>Today's episode of the GaryVee Audio Experience is a short segment from a meeting I had recently. I was asked for advice on how to approach clients if you want to raise your rates. It turns into an awesome conversation that I think a lot of you will get value from</p> <p><br>< ... Show More
11m 3s
Apr 2024
How I Raised Prices Without Losing Clients
What should you do when you are getting busier and busier? One thing you could do is raise your prices, but what happens to your existing clients? How will they react and how can you make sure you don't lose them? Find out in today's episode. Experience Dan Lok Live (In-Person Or ... Show More
5m 42s
Jul 2023
How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
<p>The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite. It demonstrates how a characterful brand backed by sufficient marketing spend can achieve the same goal, but profitably. I&ap ... Show More
38m 31s
Jul 2024
How to Not Screw Up Pricing For Your Startup
<p>Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ... Show More
25m 4s
Mar 2022
389 - Price Increase Conversation #4 - Extend and End
Use this 'Extend and End' strategy to get clients used to accepting a higher price over time in your pricing conversations. 
5m 58s
Jun 2022
MIX | Price Hikes In Food Products and How It Affects F&B Business - Interview with Steven Yap #MIXBreakfast
Aishah, RD & Prem had a chat with Steven Yap, a Chef, Food and Beverage Consultant, on price increase in food products and tips for people who run F&B business. 
4m 7s
Feb 2024
Lots More on What Earnings Are Telling Us About Prices Now
Last year, Corbu managing director Samuel Rines came on Odd Lots to discuss what exactly companies were saying about why they were raising prices. His argument was that in the post-pandemic environment, with all its associated peculiarities and one-off disruptions, businesses wer ... Show More
28m 43s