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Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode a ... Show More

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences ... Show More

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automat ... Show More

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More

We've launched a new premium feed called Incognito Mode. It includes bonus episodes of Search Engine and some other very special features. We're including a preview episode here: an interview with a very candid, high-level drug dealer about adulterants in the illicit drug supply. ... Show More

In this episode of The Investor's Podcast, we have a discussion about Google and the book, In The Plex. If you ever wanted to know more about the Google founders, Larry Page and Serga Brin, or how Google makes money, you'll definitely enjoy this episode.  BOOKS AND RESOURCES Join ... Show More

#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive too ... Show More

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second l ... Show More

On December 2nd, 2020, Dr. Timnit Gebru - co-lead of Google’s Ethical AI team - got an email that said Google had accepted her resignation. A resignation she didn’t think she made. Her exit is just the latest sign of the crisis unfolding within Google — a loss of trust between ma ... Show More

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In Land of the Giants: The Google Empire, Recode’s Shirin Ghaffary and Big Technology's Alex Kantrowitz explore how a company that began with idealistic goals of creative experimentation and making useful products has turned into a worldwide power with enormous impact on the way ... Show More