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Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you ca ... Show More

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.Try Opteo f ... Show More

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you ... Show More

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More

We've launched a new premium feed called Incognito Mode. It includes bonus episodes of Search Engine and some other very special features. We're including a preview episode here: an interview with a very candid, high-level drug dealer about adulterants in the illicit drug supply. ... Show More

In this episode of The Investor's Podcast, we have a discussion about Google and the book, In The Plex. If you ever wanted to know more about the Google founders, Larry Page and Serga Brin, or how Google makes money, you'll definitely enjoy this episode.  BOOKS AND RESOURCES Join ... Show More

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second l ... Show More

On December 2nd, 2020, Dr. Timnit Gebru - co-lead of Google’s Ethical AI team - got an email that said Google had accepted her resignation. A resignation she didn’t think she made. Her exit is just the latest sign of the crisis unfolding within Google — a loss of trust between ma ... Show More

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In Land of the Giants: The Google Empire, Recode’s Shirin Ghaffary and Big Technology's Alex Kantrowitz explore how a company that began with idealistic goals of creative experimentation and making useful products has turned into a worldwide power with enormous impact on the way ... Show More