Nov 24

Answering PPC Questions from Subscribers (Episode 489)

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads ... Show More

34m 7s

Nov 17

PPC Basics - How to Pick The Best Keywords (Episode 488)

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!Try Opteo for free for 28 da ... Show More

32m 13s

Nov 10

PPC Basics - Building Your First Campaign (Episode 487)

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.T ... Show More

32m 25s

Feb 2021

The Search Begins

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More

41m 20s

Mar 2024

A big announcement from Search Engine plus, "What's in your cocaine?"

We've launched a new premium feed called Incognito Mode. It includes bonus episodes of Search Engine and some other very special features. We're including a preview episode here: an interview with a very candid, high-level drug dealer about adulterants in the illicit drug supply. ... Show More

13m 51s

Dec 2014

TIP 013 : How Billionaire's Larry Page and Sergey Brin Built Google (Investing Podcast)

In this episode of The Investor's Podcast, we have a discussion about Google and the book, In The Plex. If you ever wanted to know more about the Google founders, Larry Page and Serga Brin, or how Google makes money, you'll definitely enjoy this episode. BOOKS AND RESOURCES Jo ... Show More

49m 54s

Mar 2021

Should We Break Up Google?

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More

47m 43s

Jul 2023

Why YouTube Needs To Be Part of Your SEO Strategy -- Gabrielle Florance // Newell Brands

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the secon ... Show More

15m 33s

Mar 2021

Googlers vs. Google

On December 2nd, 2020, Dr. Timnit Gebru - co-lead of Google’s Ethical AI team - got an email that said Google had accepted her resignation. A resignation she didn’t think she made. Her exit is just the latest sign of the crisis unfolding within Google — a loss of trust between ma ... Show More

49m 13s

Feb 2023

10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)

Brought to you by Vanta—Automate compliance. Simplify security: <a target="_blank" href="https://vanta.com/lenny">https://vanta.com/lenny</a> | Amplitude—Build better products: <a target="_blank" href="https://amplitude.com/">https://amplitude ... Show More

1h 13m

Feb 2021

The Google Empire

In Land of the Giants: The Google Empire, Recode’s Shirin Ghaffary and Big Technology's Alex Kantrowitz explore how a company that began with idealistic goals of creative experimentation and making useful products has turned into a worldwide power with enormous impact on the way ... Show More

3 m

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