Ryan Burkett, Director of Marketing and Operations at BrandGen.io, and Galen Dow, Director of Business Development at BrandGen.io join the podcast to talk about ”ABR”, or an account-based RevOps strategy, which presents a significant revenue opportunity for solutions partners and agencies as the next evolution of account-based marketing (or ABM). Ryan and Ga ... Show More
Aug 21
AI, Sports, and Global Impact: The Engaging.io Story
From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact. In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance ... Show More
21m 11s
Aug 13
Stay Small, Grow Big: Building AI-First, High-Impact Teams
The next 30 minutes offer a practical playbook for founders and operators chasing enterprise-level impact without enterprise-level headcount. You’ll learn: • How to unify your data model so AI agents operate with precision • Where to apply AI to collapse workflows, cut costs, and ... Show More
30m 27s
Aug 6
Time to Value, Time to Win: Scaling Smarter with AI and Apps
There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a cu ... Show More
22m 39s
Feb 2024
#106: Accelerating Pipeline with a Unified ABM Strategy
What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to ... Show More
25m 1s
Mar 2022
Sales Engagement evolves to Revenue Execution - with Anna Baird, Chief Revenue Officer - Outreach
Anna Baird is the Chief Revenue Officer at Outreach, the leading Sales Engagement Platform. Anna started her career as a partner at KPMG, and continued her career journey across multiple “C-Level” roles including CFO, COO, President and now CRO.The first portion of our conversat ... Show More
40m 14s
Sep 2023
452 Account Based Growth by Bev Burgess
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff About the Book: Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sa ... Show More
1h 6m
Mar 2024
Active or Passive Marketing: Which Strategy Works Best for You?
In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ... Show More
34m 46s
May 2024
487 The ABM Effect by Alisha Lyndon
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading ... Show More
59m 48s
Nov 2023
216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix
How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, senior product marketer for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable ... Show More
45m 42s