Ryan Burkett, Director of Marketing and Operations at BrandGen.io, and Galen Dow, Director of Business Development at BrandGen.io join the podcast to talk about ”ABR”, or an account-based RevOps strategy, which presents a significant revenue opportunity for solutions partners and agencies as the next evolution of account-based marketing (or ABM). Ryan and Ga ... Show More
Oct 1
Season Finale: HubSpot Executives on Growth, Data, and the Partner Opportunity
We’re closing out the season with two of HubSpot’s top leaders—Karen Ng, EVP of Product, and Angela O’Dowd VP of the Global Partner Ecosystem— to share their takeaways and what's ahead for partners. We'll cover: Why HubSpot believes partners will lead the AI transformation The AI ... Show More
20m 55s
Sep 24
Transformation Tips from Bright Digital’s Head of AI & Innovation
This episode is all about tactics and customer value. Join Sarah and Aimane Ben M Hand, head of AI & Innovation at Bright Digital, for a packed 20 minutes on how to build a relentlessly innovative AI-first culture within your business and how to deliver AI outcomes for customers, ... Show More
25m 26s
Sep 16
Why Culture Is the Real Competitive Advantage in the AI Era
Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace ... Show More
26m 5s
Feb 2024
#106: Accelerating Pipeline with a Unified ABM Strategy
What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to ... Show More
25m 1s
Mar 2022
Sales Engagement evolves to Revenue Execution - with Anna Baird, Chief Revenue Officer - Outreach
Anna Baird is the Chief Revenue Officer at Outreach, the leading Sales Engagement Platform. Anna started her career as a partner at KPMG, and continued her career journey across multiple “C-Level” roles including CFO, COO, President and now CRO.The first portion of our conversat ... Show More
40m 14s
Sep 2023
452 Account Based Growth by Bev Burgess
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff About the Book: Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sa ... Show More
1h 6m
Mar 2024
Active or Passive Marketing: Which Strategy Works Best for You?
In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ... Show More
34m 46s
May 2024
487 The ABM Effect by Alisha Lyndon
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading ... Show More
59m 48s
Nov 2023
216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix
How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, senior product marketer for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable ... Show More
45m 42s