In the modern world, there’s no shortage of carnival barkers trying to grab your attention. Everyone is looking to build an audience and become an Influencer, and social media has incentivized people to act a certain way to grab people’s focus and their follows. Many of us look at them and think “If I want to have influence in this world, that’s who I have t ... Show More
Sep 16
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ... Show More
30m 12s
Sep 9
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ... Show More
25m 45s
Sep 2
Know When to Quit w/ John Lee | Ep 449
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WII ... Show More
27m 22s
Apr 2025
#341: Are You an Influencer or a Person of Influence?
Chris Goede and Perry Holley explore the difference between being an influencer and a person of influence. They discuss four phases of influence: modeling, motivating, mentoring, and multiplying. Explaining that modeling involves people observing a leader's actions, reactions, an ... Show More
19m 23s
Nov 2022
Attention is the New Oil | Ep 460
Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the facto ... Show More
43m 46s
Aug 2021
How to Get People to Follow You
From political movements to small businesses, families to relationships, at some point we all want to influence people to follow our lead. In this episode, discover powerful principles you can use to empower others to want to support your vision. “If you want people to follow you ... Show More
20m 33s
<p>We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.</p><p>In this episode of <a href="https://www.fastersmarter.io/"><em>Think Fast, Talk Smart</em></a><e ... Show More
