In this episode, Chalene and Brock dive into the world of influencer marketing. Building trust with your audience is crucial. Join us to learn how to navigate the evolving world of brand deals and influencer marketing. Here is what you will learn:
What are brands looking for?
Vetting and choosing brands to partner with.
The Importance of really having a ... Show More
Aug 17
The Lazy Way to Grow on Instagram with Claude - 913
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses A ... Show More
34m 24s
Aug 13
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912
In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasi ... Show More
30m 12s
Aug 10
25 Psychology Tricks for Viral Reels - 911
In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and e ... Show More
30m 50s
Oct 2023
Content Strategy Q&A: All Your Brand Strategy Questions Answered
Welcome back to the Influencer Podcast! This episode is going to be a fun one because I’m going to answer some of your most burning questions on brand growth, strategy, and content creation. From identifying your brand pillars to achieving consistent paid collaborations, I’m goin ... Show More
33m 19s
<p>Ever wondered how the world of influencer marketing works? </p> <p>Well, in our final ep of the Behind the Biz series we sit down with Tegan, NH’s Influencer and Brand Partnerships Manager. </p> <p>We chat:</p> <ul> <li aria-level="1">Finding influencers that align with your b ... Show More
