Mar 2

How Exact Match Keywords Actually Function (Episode 502)

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/ps ... Show More

26m 52s

Feb 23

Demystifying Performance Max (Episode 501)

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www ... Show More

29m 28s

Feb 16

6 REALLY GOOD Questions from Listeners (Episode 500)

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for p ... Show More

30m 12s

Feb 2024

Inside Google Ads — Sample Episode

Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales. 📰 <a href="https://todayindigital.beehiiv.com/subscribe?utm_ ... Show More

13 m

Nov 2021

Want Better Google Ads? Be Good. (And Spend a Lot.)

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to ... Show More

11m 47s

May 2010

How does Google get traffic information for Google Maps?

Google collects data from cell phone users like you to create a database of traffic information for Google Maps. Jonathan and Chris discuss the pros and cons of traffic monitoring tools in this episode. Learn more about your ad-choices at <a href="https://www.ihear ... Show More

25m 16s

Jul 2009

What's the deal with Google Street View?

Google Street View, which offers panoramic views of a selection of streets around the world, debuted in 2007. Discover how Google gets those impressive pictures -- and what tricycles have to do with it -- in this podcast from HowStuffWorks.com. Learn more about you ... Show More

28m 12s

Mar 2024

Keep Your “Pause” Off Our Ad Groups, Google Ads!

Google Ads Will Pause Ad Groups With No Impressions SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingocloc ... Show More

1h 3m

Jul 2023

Why YouTube Needs To Be Part of Your SEO Strategy -- Gabrielle Florance // Newell Brands

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the secon ... Show More

15m 33s

Aug 2022

Is Google's Algorithm About to Leak Publicly?

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out <a href="https://todayindigital.com/premiumfeed" rel="nofoll ... Show More

10m 19s

Aug 2020

MBA1584 Should You Outsource Your Paid Ad Marketing?

You’re ready to spend money on advertising. The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro? We had to ask ourselves those qu ... Show More

13m 27s

The Cheapest Traffic on Google! (Episode...