logo
episode-header-image
Feb 2024
13 m

Inside Google Ads — Sample Episode

TOD MAFFIN
About this episode

Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.


📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us


In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three compelling questions sourced from her engaged social media community.


The episode kicks off with a question from Jean-Claude, who seeks insights on how to people who have visited specific websites. Jyll unravels the intricacies of Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.


The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll sheds light on placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.


Moving to the realm of search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.


During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.


You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads


Inside Google Ads

Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://b.link/gatraining [affiliate link]


Find Jyll on social media

https://tiktok.com/@the_google_pro

https://youtube.com/@the_google_pro

https://www.instagram.com/the_google_pro

https://www.threads.net/@the_google_pro

https://www.linkedin.com/in/jyllsaskingales




GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

·

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

·

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

·

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.



Our Sponsors:
* Check out Miro and use my code PODCAST for a great deal: https://miro.com/


Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 14
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 9
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
May 2024
How To Create a Social Media Ad That SELLS l Entrepreneurs On Fire
On todays episode of the GaryVee Audio Experience, Im sharing a podcast I recently did with Entrepreneurs On Fire. we explore the game-changing strategies for capturing underpriced attention in today's digital landscape. Ever wish you had a clearer path to gaining visibility ... Show More
28m 44s
Feb 2024
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates
Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikT ... Show More
1 h
Jun 2024
3 Pieces of Marketing Advice for Every Business Owner
Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth. Gary emphasizes the importance of organic social content on platforms like TikTok, LinkedI ... Show More
10m 26s
Jun 2024
Organic Social Media | The Key to Modern Marketing
On today's episode of the GaryVee Audio Experience Im sharing a recent keynote I gave at the Google Summit. I share my thoughts on organic social media Highlighting its significance in contemporary marketing. I also talked about Real-Time Marketing and The necessity of fast, ... Show More
33m 3s
Apr 2024
The Verge Trolls Google...Again!
Welcome back to a new episode of the Niche Pursuits News podcast!  Jared and Spencer, as always, offer an insightful take on the latest happenings with SEO, publishers, Google, and AI, and give a peek behind the curtain at their latest projects. Stick around for a laugh when they ... Show More
1h 5m
Jun 2024
Different Ad Buys Belong In Different Buckets
“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnersh ... Show More
38m 15s
Nov 2023
DBE 0150: Is It Time to Run Ads for Your Business?
In this episode of the Digital Business Evolution podcast, Jess is back with the "Get Ready With Me" series. These episodes are powerful recordings taken from Jess’s daily lives on instagram. For the full experience you can head on over Jess’s instagram page @iamjessicaderose to ... Show More
22m 34s
Feb 2024
Mini: The Pressure of Societal Timelines
In this candid and relatable episode of 'Manifest Daily', we explore the societal pressures and expectations surrounding the milestone of turning 30. Join the conversation as we navigate the common anxieties and societal timelines often accompanying this age. Whether you& ... Show More
6m 13s
Jan 2024
Deep Focus Music To Improve Concentration - Improve Focus Study Motivation And Productivity
Deep focus is necessarily required for concentration that will eventually increases the productivity. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️  USE THIS LINK TO JOIN MOTIVATION HUB  for 50% OFF (discount limited to first 500) -- Un ... Show More
2h 44m
Sep 2023
Oprah Winfrey's Address That Will Leave You Speechless: Exceptional Life Guidance
Oprah Winfrey's Address That Will Leave You Speechless: Exceptional Life GuidanceGet inspired and motivated every morning with our podcast, featuring insights from successful individuals on changing your mindset and achieving your goals. Don't miss out on this opportunity to sta ... Show More
13m 42s