Automating The 4 Funnel Archetypes -- Jo...

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ... Show More

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gath ... Show More

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New ... Show More

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro 01:27 Why build Sw ... Show More

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to kn ... Show More

Do you utilize the sales funnel? Do you truly understand what the sales funnel even is? If not then you’re in luck because I’ll explain it to you in full detail. In short, the sales funnel, when used properly, will tell you where your shortcomings are. However you also need to be ... Show More

Welcome to Sales School! In this episode Jordan discusses the Sales Funnel and how you can incorporate it into your approach. Sales funnels help to maintain direction and efficiency when dealing with clients. SPONSORED BY: tommyjohn.com/school LISTEN TO SALES SCHOOL: SPOTIFY: htt ... Show More

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains ... Show More

<p>No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. Very rarely do people see an ad, a post and think yep I am buying. Instead, the sales process unfolds in stages - warming up cold prospects to the idea of spending their money on your p ... Show More

<p>Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a susta ... Show More