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Jan 2024
14m 1s

The Best Tactics to Increase Your Conver...

Daniel Murray
About this episode
It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content, optimizing the use ... Show More
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How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet
What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ... Show More
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Oct 7
How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan
What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the ver ... Show More
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LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128
Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines ... Show More
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