logo
episode-header-image
Jan 2024
14m 1s

The Best Tactics to Increase Your Conver...

Daniel Murray
About this episode

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates. 

Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions. 

Tune in now to improve your B2B marketing funnel.


00:00:00 - Driving Success in Marketing: Increase Leads, Improve Conversion

00:01:30 - Efficiently Funneling Leads with Audience Understanding

00:04:40 - Creating Compelling Content: The Key to Success

00:06:15 - Optimizing User Experience for Conversions

00:11:28 - Share Your Feedback on Podcast Episodes


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials


Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com


Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Up next
Yesterday
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and mor ... Show More
37m 10s
Jul 7
Are Waitlists Even Worth It? | Bathroom Break #63 🚽
Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, ... Show More
11m 9s
Jul 4
The Future of Retail Media, with Sephora’s Head of Retail Media
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - thi ... Show More
40m 41s
Recommended Episodes
Jan 2024
Enemies No More: Using Google and Meta Together for 10x Returns
What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limit ... Show More
31m 53s
Feb 2024
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ... Show More
36m 27s
Dec 2023
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment ... Show More
52m 39s
May 2024
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex mar ... Show More
47m 6s
Jun 2024
GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from th ... Show More
55m 18s
Feb 2023
Influencer Marketing Strategy
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service. EPISODE LINKS:Inf ... Show More
23m 21s
Aug 2023
The Next Era of Growth: How to Achieve Full Funnel Excellence
Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They s ... Show More
1h 9m
May 2023
Quick Social Selling Hacks You Can Mimic to Start Conversations with Your Next Three Clients | Tony Restell - 1673
Social selling can be successful IF you know where to start. Many sellers waste time chasing celebrity status thinking that’s the only way to generate leads, not knowing there are options that can consistently get them to their sales targets. In today’s episode of the Sales Evang ... Show More
26m 29s