logo
episode-header-image
Sep 2023
47m 41s

How Jay Clouse Built a $500,000 ARR Comm...

Greg Isenberg
About this episode

Today Greg is joined by Jay Clouse of Creator Science. In this episode, Greg and Jay talk about the upsides of cohort-based courses and what strategies Jay uses to achieve his 95% retention rate. 

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jay Clouse
https://twitter.com/jayclouse
https://creatorscience.com/

SHOW NOTES
0:00 - Intro
5:40 - How Jay studies top creators 
12:10 - Courses vs. Membership Community
19:30 - How Jay attracts audiences
24:20 - The secret dividends of viral posts
30:40 - Being a distributor vs. being an artist
43:30 - Why retention is the golden metric

Up next
Aug 27
Google's Nano Banana is an INSANE AI Image Editor (FULL Demo)
Join me as I chat with Logan Kilpatrick about Google's new Gemini 2.5 Flash Image model (Nano Banana), he showcases its capabilities for image generation and editing. We explore practical applications including creating marketing assets, product placement, and interactive experie ... Show More
27m 55s
Aug 25
Are We in an AI Bubble? (Sam Altman Warns YES + Your 2-Path Playbook)
On this episode I breakdown whether we're experiencing an AI bubble by examining arguments on both sides. I discuss how AI startups are receiving unprecedented funding despite potential economic weaknesses, while also acknowledging the genuine utility and adoption of AI technolog ... Show More
16m 2s
Aug 21
I Spent 72 Hours Studying How Hormozi made $100m in 5 days (Ads, Emails, Pages, Everything)
Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, ... Show More
33m 55s
Recommended Episodes
Jun 2024
250. Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)
Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops ... Show More
44m 54s
Aug 2022
This isn’t working | Quitting the episodes
Graham, Jack, and Alex committed to posting twice a week a few months back. They are concerned, however, that not enough happens each week to justify a full podcast and considerer scrapping it for the sake of only producing the highest quality content. Also Jack's CONTRACTOR, mak ... Show More
42m 21s
Jun 2021
Confronting The Vlog Squad | The $600,000 Side Hustle
Go to https://gstephan.co/public and use code GRAHAM and you’ll receive a free stock worth up to $70 once you open an account! Plus, Deposit $100 for a chance to get a completely FREE share of Tesla - Enjoy! Add me on Instagram: GPStephan Learn How To Grow On YouTube! Checkout th ... Show More
59m 47s
Aug 2022
146: Gary Vee’s NEW Strategies for Growing on YouTube and Social Media
In this episode, Sean chats with Gary Vee about his new strategies for for Growing on YouTube and Social Media! ****** WATCH THE FREE ONLINE CLASS with the top 21 video marketing secrets from top creators and business owners! ✅ CLICK HERE 👉 http://21VideoTips.com This video is N ... Show More
31m 20s
Jan 2023
SaaStr 625: True Story: What Breaks Going from $0-$100M ARR in Less Than 2 Years with Wiz CRO Colin Jones
Join Colin Jones, CRO at Wiz, as he shares key takeaways from building and scaling a sales organization that went from $0 to $100 million ARR in less than two years, making Wiz the fastest company to reach the $100M ARR. Colin will share key lessons he learned along the way, alon ... Show More
23m 27s
Jul 2023
#65 Dr. Steven Greer - Black Budget, Stargate, Raytheon, Lockheed Skunk Works, UAP/UFO Secrets
Dr. Steven Greer is back in episode #65 to discuss a wealth of ground-breaking science and discovery. First, he outlines new realizations around zero-point energy and how this supposed newfound technology is as old as time. Greer also covers how this technology has been hidden aw ... Show More
2h 38m
Apr 2022
Confronting Techlead About Everything (As A Millionaire)
Elevate your writing with 20% off Grammarly Premium by signing up at https://grammarly.com/icedcoffee This episode we have on Techlead and discuss his token, crypto, and balance in life. You can find Techlead here: https://youtube.com/c/TechLead Add us on Instagram: https://www.i ... Show More
1h 50m
Dec 2021
Confronting The Workaholic Millennial Making $3 Million Per Month | MeetKevin
Shake up your ritual today with 10% off their essential protein for your first 3 months! https://ritual.com/ich Find the next big thing months before it happens! Get a 7 day trial of Trends today for just $1! https://trends.co/ich This episode we have on MeetKevin and discuss thi ... Show More
1h 36m
Apr 2024
How To Build An Online Community - Jay Clouse
Sponsored by YNAB - visit http://www.ynab.com/abdaal.Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial a ... Show More
1h 23m
Jul 2022
Meet The World’s Funniest Comedian Who Almost Died
Michael Yo is a comedian, podcast host, and professional interviewer. Michael has interviewed almost EVERY mainstream celebrity and today he talks about his crazy experiences interacting with these A-lister's. Check out the Patreon! https://www.patreon.com/icedcoffeehour CHECK OU ... Show More
52m 38s