Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, discusses the global audience data landscape.
Apr 2024
Establishing Your Agency in New Markets and Overseas
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets ... Show More
19m 44s
Jul 2022
American Express CDO and EVP Enterprise Digital & Data Solutions, Pascale Hutz on Managing Data as a Product and Rewarding Creative Destruction
<p>What keeps a data pro at one company for almost thirty years? On this episode of The Data Chief, <a href="https://www.linkedin.com/in/pascale-hutz-79aab742/">Pascale Hutz</a>, the Chief Data Officer and EVP of Enterprise Digital & Data Solutions at <a href="https://www.america ... Show More
39m 28s
Nov 2023
Major Consumer Behavior Trends in a Post-Covid World -- Leigh Caldwell // Irrational Agency
From the war in Ukraine to inflation and the threat of another World war, how are consumers reacting to these uncertainties? What are the major consumer trends in a post-covid world, and what do they mean for your brand? Listen to Leigh Caldwell, Co-Founder & Partner at Irrationa ... Show More
25m 33s
Nov 2021
Building A Content Marketing Strategy In The 2020's -- Damon Burton // SEO National
<p>SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy per ... Show More
19m 40s
Sep 2023
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More
18m 7s
Jul 2023
Experimenting with Mid-CMS Migration Schema -- Joe Bare // The Parking Spot
<p>Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US’ leading near-airport parking company. However, they’ve also outgrown their IT-owned website and ... Show More
17m 16s