To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients.
For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
But advertising is also thrilling.
You're given a unique problem and it's up to you and yo ... Show More
Oct 28
How to Buy Back Your Time w/ Chris Do | Ep 457
Every service business hits the same wall: finite units of time and energy. Chris Do’s fix is not working harder, it is moving units of time off his own plate to someone less expensive, starting with the work that needs no taste. Filing receipts, categorizing expenses, production ... Show More
6m 33s
Oct 21
You're Not Underpaid, You're Afraid w/ Nidhi Tewari | Ep 456
Most creatives think their pricing problem is a pricing problem. Nidhi Tewari, LCSW and author of Working Well, says it starts much earlier, in the messages you absorbed about whether this career was ever going to pay. She and Chris trace how old rejection turns into shame, and h ... Show More
34m 36s
Oct 14
Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455
At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four times a day. At the end he ran the numbe ... Show More
23m 41s
Sep 2021
Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation
You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience ... Show More
1h 3m
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Oct 2019
Internet Commoditizes Everything, Except Communication
<p>Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ... Show More
41m 32s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Jun 2023
The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover
If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world ... Show More
10m 18s