To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients.
For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
But advertising is also thrilling.
You're given a unique problem and it's up to you and yo ... Show More
Today
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ... Show More
30m 12s
Sep 9
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ... Show More
25m 45s
Sep 2
Know When to Quit w/ John Lee | Ep 449
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WII ... Show More
27m 22s
Sep 2021
Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation
You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience ... Show More
1h 3m
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Oct 2019
Internet Commoditizes Everything, Except Communication
<p>Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ... Show More
41m 32s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Jun 2023
The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover
If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world ... Show More
10m 18s
Aug 2024
The Secret to Marketing Success | Double Down on What Works
<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More
41m 23s