logo
episode-header-image
Aug 2023
11m 1s

From Playtime to Paytime: Kidfluencers A...

TOD MAFFIN
About this episode

Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?

.

🌍 Follow us on our social media

📰 Subscribe FREE to our daily newsletter

.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping


𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

Earlier episodes each day

Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

.

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out: engageQ digital

.

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.

Check it out!

.

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

 .

Some links in these show notes may provide affiliate revenue to us.



Our Sponsors:
* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/


Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 14
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 9
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Feb 2025
Creative Requirements for Meta Ads
Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Met ... Show More
7m 23s
Jan 2025
Google Ads Lead Generation Campaign Strategy to Increase Conversions
Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Cheese ... Show More
7m 51s
Jan 2025
Google Ads Guide on How to Switch From Performance Max to Standard Shopping
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages ... Show More
7m 14s
Jun 23
🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.
The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 emails per day? Interruptions every 2 minutes?... Microsoft data reveals your “Infinite Workday.”Disney just hooked up with Amazon on advertising… and TV ads are about to look like In ... Show More
21m 37s
Jun 24
Buy Now, Pay Later Impacts Credit Score? & Novo Nordisk Breaks Up w/ Hims & Hers
Episode 611: Neal and Toby dive into the FICO taking into account consumers Buy Now, Pay Later loans into their credit scores. Also, Novo Nordisk cuts ties with telehealth company Hims & Hers, accusing the mass sale and promotion of Wegovy copycats. Then, job seekers have been us ... Show More
28m 41s
Apr 15
The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique alg ... Show More
42m 1s
Nov 2024
What is Margin of Safety | Explained in 2 min
Enjoy this? Read more on QUORA, MEDIUM, and SUBSTACK. Prefer video? Check out our  YouTube Channel --- Want a done for you podcast network? go here. Want a done for you marketing workshops? go here. Have an idea but don't know where to start? go here. --- Access WG+ episodes avai ... Show More
2m 32s
May 26
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new pro ... Show More
1h 9m
Nov 2024
IT'S TIME TO GET AFTER IT! - Powerful Motivational Speech for Success - Eric Thomas Motivation
Enjoy this? Read more on QUORA, MEDIUM, and SUBSTACK. Prefer video? Check out our  YouTube Channel --- Want a done for you podcast network? go here. Want a done for you marketing workshops? go here. Have an idea but don't know where to start? go here. --- Access WG+ episodes avai ... Show More
8m 23s
Feb 2025
Is CPC Capping Right for Your Google Ads Campaign?
Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and ... Show More
10m 19s