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Aug 2023
12m 54s

#759: Mastering the Fundamentals of Sale...

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send a text In this episode, Bill and Bryan return to the bedrock of successful sales: Prospecting and Active Listening. The guys reflect on the enduring power of these two fundamental skills. Bill shares a pivotal lesson from his past, shifting his prospecting mindset from self-gain to problem-solving for clients. Bryan highlights the art of active ... Show More
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Mar 5
Find the Real Pain Behind Every Sales Conversation
Send a textEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover what's ... Show More
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Mar 2
The Best Sales Gifts Nobody Buys You
Send a textIt's Bill's birthday — and that means one thing: it's time to talk about gifts. But not the usual Amazon cards and polka dot sweaters. Bill and Bryan dig into the sales gifts worth actually giving yourself: the mindset shifts, investments, habits, and tools that compou ... Show More
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Feb 25
AI as a Sales Tool, Not a Salesperson with Kayla Kurtz
Send a textIn this episode of The Advanced Selling Podcast, Bryan Neale welcomes Kayla Kurtz, VP of Sales and VP of Business Development at Forthea, for a focused conversation on how AI is reshaping modern sales.Kayla shares how aligning sales and marketing improves lead quality ... Show More
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