logo
episode-header-image
Jul 2023
41m 24s

How Many Keywords Should You Have? (Epis...

Chris Schaeffer, Certified Google Ads Specialist
About this episode

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

Up next
Yesterday
Answering Your Questions About Google Ads (Episode 477)
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode a ... Show More
35m 32s
Aug 18
The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences ... Show More
33m 2s
Aug 11
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automat ... Show More
34m 39s
Recommended Episodes
Dec 2024
Ranking for High Volume Keywords One Year Early
E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year. What’s the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on thi ... Show More
6m 49s
Aug 2024
High-Leverage Keywords
E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowin ... Show More
8m 41s
Jun 6
Complete Guide to Keyword Research
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some k ... Show More
24m 13s
Nov 2024
#610 - 5 Ways To Track Amazon Keywords
In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket. Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In toda ... Show More
35m 19s
Jan 2025
Ways to Appear on the First Page of Google Search Results
E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpfu ... Show More
9m 48s
Jan 2025
#635 - 2 Amazon Product & Keyword Research Strategies for 2025
In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chro ... Show More
37m 20s
Jun 17
How to Rank #1 in ChatGPT Results (AI SEO Strategy)
Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dom ... Show More
48m 10s
Nov 2024
Steal This SEO Strategy
E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing G ... Show More
7m 59s
Oct 2024
Is Google Losing Search Market Share?
E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for shar ... Show More
8m 29s
Aug 2024
#591 - Amazon Keyword Tracker Tool Revamped!
Join us on this episode as we explore the exciting new updates to Helium 10's Keyword Tracker tool. Our host, Bradley Sutton, takes you through the revamped interface, showcasing features like customizable columns and the ability to add notes for tracking changes over time. We al ... Show More
28m 28s
Listen to millions of songs and podcasts on Anghami