You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.
On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.
<p>Topics:</p><ul><li>Why performance marketing is still king</li><li>How to validate product-market fit with zero inventory</li><li>The rise of omnichannel retail and experiential shopping</li><li>Converting browsers into buyers with 5%+ conversion rates</li><li>Getting customer ... Show More
<p>Want to boost conversions on your website? Looking for a process to make a landing page that converts? To discover how to create sales pages that convert, I interview Wes McDowell.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://wesmcdowel ... Show More
<p>Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong ... Show More
