An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.
Yesterday
From Vintage Shipping Containers to Neiman Marcus: How Pom Pom at Home Scaled As a 20-Year Family Brand
Pom Pom at Home originated when founder Hilde Leiaghat began filling empty space in antique shipping containers with vintage European linens. After customers continually sought out her textiles, she launched the California coastal-inspired bedding line, which her son, Sam, eventu ... Show More
34m 14s
Oct 27
Zero SEO, Zero Ads: How The Good Liver Built a Cult Retail Brand
Driven by a passion for global craftsmanship, Bert Youn launched The Good Liver to sell high-end home goods, but found that web photos alone couldn’t convey the value of $300 items. Opening a physical store in Los Angeles allowed customers to hold products in their hands, turning ... Show More
20m 25s
Sep 2021
How Is Luxury Customer Service Evolving? | Transforming Luxury
<p>In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ... Show More
36m 53s
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
<p><i><strong>This episode is sponsored by</strong></i><a href="https://www.shopify.com/"><i><strong> Shopify</strong></i></a><i><strong>.</strong></i></p><p><i>Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EV ... Show More