An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.
Today
How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel
Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relations ... Show More
35m 22s
Sep 2021
How Is Luxury Customer Service Evolving? | Transforming Luxury
<p>In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ... Show More
36m 53s
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
<p><i><strong>This episode is sponsored by</strong></i><a href="https://www.shopify.com/"><i><strong> Shopify</strong></i></a><i><strong>.</strong></i></p><p><i>Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EV ... Show More
