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Jun 2023
35m 52s

The Death of Demographics - An Interview...

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don’t, we understand what they are, and ... Show More
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