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May 2023
22m 1s

Disruption Isn’t the Only Path to Innova...

Harvard Business Review
About this episode
Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to ... Show More
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