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Dec 2024
24m 41s

The Case for Selling Products that Adapt

Harvard Business Review
About this episode
Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth's Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that grow with the consumer ... Show More
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