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May 2023
23m 56s

Food & Beverage in China: Creating a Wi...

Emilie Steckenborn
About this episode
There is more than meets the eye regarding social media marketing in China. In the second part of our interview with Chinese social media and marketing expert Olivia Plotnick, the Founder of Wai Social, we discuss how wine companies should adapt their messaging for Chinese consumers. Olivia’s unparalleled insight into China marketing allows us to ask impo ... Show More
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