logo
episode-header-image
May 2023
39m 20s

Marianna Hewitt of Summer Fridays: ‘Vide...

Glossy
About this episode
Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland in 2018. As the first influencer brand at Sephora, Summer Fridays quickly became a top seller with its cult Jet Lag Mask. Funded by Prelude Growth Partners, th ... Show More
Up next
Jul 16
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?
The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her third beauty brand on September 1 in an effort to reach consumers ages 14 to 30. ... Show More
36m 38s
Jul 9
What makes a successful pop-up? (RERUN)
To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects president Neda Whitney; and Michelle Lee, chief brand officer at Front Row Group, ... Show More
47m 25s
Jul 2
How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion
It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many ways, the company created the modern sunscreen playbook by marketing it as skin ca ... Show More
25m 49s
Recommended Episodes
Mar 2022
Marianna + Lauren on Launching Summer Fridays
Summer Fridays skincare launched in March of 2018 and this week they are celebrating their fourth anniversary! Co-founders Marianna Hewitt and Lauren Ireland sit down to share what it was like at the conception of the brand in 2016 and some key moments that got them to where they ... Show More
38m 16s
Nov 2021
How to Become An Influencer with Summer Fridays' Marianna Hewitt
Today we’re joined by influencer, lifestyle blogger, and podcaster Marianna Hewitt. As a leading social media voice with over 1 million followers, the host of her chart-topping podcast Life with Marianna, and the co-founder of the cult-favorite beauty brand Summer Fridays, Marian ... Show More
39m 11s
Jun 2021
Lauren Ireland, co-founder of Summer Fridays and Lifestyle Influencer
In this episode Marianna is joined by her Summer Fridays co-founder, Lauren Ireland. Lauren started her career as a journalist and news anchor, then pivoted her career into blogging where she shares all things lifestyle — from wellness, motherhood and beauty. She speaks with Mari ... Show More
48m 51s
Jun 2018
Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays
When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit of luck, perseverance, and the skills to turn her dreams into reality, Hewitt mov ... Show More
40m 6s
Feb 2022
Influencer Lessons: 10 Things I Learned in 10 Years
Marianna Hewitt shares 10 things she has learned from being an influencer for a decade. Since uploading her first YouTube video in 2012, Marianna has gained over 1million followers on Instagram and over 22million channel views on YouTube. She has leveraged her career from being a ... Show More
44m 10s
Jan 2021
Sivan Ayla on Brand Aesthetic and Building an Instagram Following
Sivan Ayla is an influencer and co-founder of Lux Unfiltered and Tan Lines. This digital entrepreneur shares how she nailed her instagram and brand aesthetic and how she grew her instagram following to become a full time influencer.   Follow Sivan https://www.instagram.com/sivana ... Show More
36m 56s
May 2024
Influencer Strategies to Grow Your Personal Brand ft. Lauren Ireland & Marianna Hewitt
Marianna Hewitt & Lauren Gores Ireland are both digital creators and the founders of Summer Fridays. They discuss how to grow your influencer brand at first, and how to navigate the current culture of algorithms, partnering with brands, and building an audience. You can listen to ... Show More
7m 39s
Oct 2023
Influencer Turned Entrepreneur: Marianna Hewitt's Secrets to Building a Business
How do you handle the pressure of juggling the demands of content creation, engaging with your audience, and running your brand successfully? How do you strike a balance between showcasing your personality as an influencer and maintaining a professional image for your brand? Vale ... Show More
53m 2s
Mar 2023
5 Years of Summer Fridays - The Power of Community, Partnership, And Listening To Feedback with co-founders Marianna and Lauren
Marianna and Lauren reflect on their journey with Summer Fridays over the past five years. They discuss how their team has been an integral part of their success, the early days of starting the business and the moment they knew they had something special. Marianna and Lauren also ... Show More
48m 37s