Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland in 2018. As the first influencer brand at Sephora, Summer Fridays quickly became a top seller with its cult Jet Lag Mask. Funded by Prelude Growth Partners, th ... Show More
May 21
L'Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Helmed by veteran L'Oréal Group executive Vania Lacascade, a doctor of pharmacy and MBA who has spent m ... Show More
43m 55s
May 14
Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
On Sunday, Amazon wrapped up its fourth-annual Summer Beauty Event. Over two weeks, Amazon tempted shoppers with discounts of up to 50% on everything from makeup to vitamins. Even prior to the sale, the retailer did not seem to have trouble courting the beauty consumer. According ... Show More
37m 12s
Nov 2021
Always Think Big: Marianna Hewitt of Summer Fridays
Ever since she spent afternoons watching TRL and Oprah, Marianna Hewitt knew she wanted to be in entertainment. After various stints studying broadcast journalism, public relations, and hosting, a mix of timing and skill poised Marianna to become one of the first big influencers, ... Show More
34m 15s
Jun 2021
Lauren Ireland, co-founder of Summer Fridays and Lifestyle Influencer
In this episode Marianna is joined by her Summer Fridays co-founder, Lauren Ireland. Lauren started her career as a journalist and news anchor, then pivoted her career into blogging where she shares all things lifestyle — from wellness, motherhood and beauty. She speaks with Mari ... Show More
48m 51s
Nov 2021
How to Become An Influencer with Summer Fridays' Marianna Hewitt
Today we’re joined by influencer, lifestyle blogger, and podcaster Marianna Hewitt. As a leading social media voice with over 1 million followers, the host of her chart-topping podcast Life with Marianna, and the co-founder of the cult-favorite beauty brand Summer Fridays, Marian ... Show More
39m 11s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ... Show More
27m 19s
Sep 2019
Social Pros Greatest Hits - Is This the Best Business on Instagram?
<p>In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram.</p> <p><strong>H ... Show More
42m 21s