Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland in 2018. As the first influencer brand at Sephora, Summer Fridays quickly became a top seller with its cult Jet Lag Mask. Funded by Prelude Growth Partners, th ... Show More
Apr 9
What's going on at Glossier?
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier, which recently appointed a new CEO, Colin Walsh, who joined from Ouai ... Show More
29m 49s
Apr 2
Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price
As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade. Stiff competition has driven new ways for brands, retailers and adjacent tech companies to stand out, from third-party certification to award program ... Show More
51m 57s
Nov 2021
Always Think Big: Marianna Hewitt of Summer Fridays
Ever since she spent afternoons watching TRL and Oprah, Marianna Hewitt knew she wanted to be in entertainment. After various stints studying broadcast journalism, public relations, and hosting, a mix of timing and skill poised Marianna to become one of the first big influencers, ... Show More
34m 15s
Jun 2021
Lauren Ireland, co-founder of Summer Fridays and Lifestyle Influencer
In this episode Marianna is joined by her Summer Fridays co-founder, Lauren Ireland. Lauren started her career as a journalist and news anchor, then pivoted her career into blogging where she shares all things lifestyle — from wellness, motherhood and beauty. She speaks with Mari ... Show More
48m 51s
Nov 2021
How to Become An Influencer with Summer Fridays' Marianna Hewitt
Today we’re joined by influencer, lifestyle blogger, and podcaster Marianna Hewitt. As a leading social media voice with over 1 million followers, the host of her chart-topping podcast Life with Marianna, and the co-founder of the cult-favorite beauty brand Summer Fridays, Marian ... Show More
39m 11s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ... Show More
26m 19s
Sep 2019
Social Pros Greatest Hits - Is This the Best Business on Instagram?
<p>In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram.</p> <p><strong>H ... Show More
42m 21s