Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland in 2018. As the first influencer brand at Sephora, Summer Fridays quickly became a top seller with its cult Jet Lag Mask. Funded by Prelude Growth Partners, th ... Show More
Oct 15
Why Ritual is launching its first new category in 6 years, with CEO Kat Schneider
Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. “When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider tol ... Show More
37m 24s
Oct 8
Why does this Estée Lauder-owned brand keep reformulating its hero products?
What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ... Show More
27m 11s
Oct 1
Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out
Over the past week, the internet has been ablaze discussing the beauty industry’s biggest controversy of the year. From social media to global news outlets, everyone is talking about something that’s been dubbed "eye patch gate." Around September 17, several beauty brands, includ ... Show More
34m 46s
Nov 2021
How to Become An Influencer with Summer Fridays' Marianna Hewitt
Today we’re joined by influencer, lifestyle blogger, and podcaster Marianna Hewitt. As a leading social media voice with over 1 million followers, the host of her chart-topping podcast Life with Marianna, and the co-founder of the cult-favorite beauty brand Summer Fridays, Marian ... Show More
39m 11s
Jun 2021
Lauren Ireland, co-founder of Summer Fridays and Lifestyle Influencer
In this episode Marianna is joined by her Summer Fridays co-founder, Lauren Ireland. Lauren started her career as a journalist and news anchor, then pivoted her career into blogging where she shares all things lifestyle — from wellness, motherhood and beauty. She speaks with Mari ... Show More
48m 51s
Jun 2018
Marianna Hewitt: Influencer, Blogger and Co-Founder of Summer Fridays
When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit of luck, perseverance, and the skills to turn her dreams into reality, Hewitt mov ... Show More
40m 6s
May 2024
Influencer Strategies to Grow Your Personal Brand ft. Lauren Ireland & Marianna Hewitt
Marianna Hewitt & Lauren Gores Ireland are both digital creators and the founders of Summer Fridays. They discuss how to grow your influencer brand at first, and how to navigate the current culture of algorithms, partnering with brands, and building an audience. You can listen to ... Show More
7m 39s
Mar 2023
5 Years of Summer Fridays - The Power of Community, Partnership, And Listening To Feedback with co-founders Marianna and Lauren
Marianna and Lauren reflect on their journey with Summer Fridays over the past five years. They discuss how their team has been an integral part of their success, the early days of starting the business and the moment they knew they had something special. Marianna and Lauren also ... Show More
48m 37s