In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram.
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As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone?
We've got a special encore episode of the show for you this week, where we've reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million.
When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.
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