With the growing popularity of the Rosé category abroad, wineries are now turning to China anticipating a similar trend to take place. But in a market where bold red wines dominate, does Rosé wine have what it takes to capture the market?
Today we speak with award-winning winemaker Eddie McDougall about how he’s betting on Rosé as an emerging wine category in Asia, and his thoughts on how to position your wine brand for success in the Chinese market. That and so much more in today’s episode.
Eddie McDougall is the founder of The Flying Winemaker. He is an award-winning winemaker, wine judge, commentator, and TV personality.
Eddie McDougall has 20 years of experience in the areas of beverage distribution, winemaking, and brand building.
With a longstanding commitment to making award-winning wines, Eddie spearheaded an acquisition of Gladstone Vineyard, an established premium producer of Pinot Noir from New Zealand.
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world.
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