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Sep 2024
1h 15m

Barefoot Wine: Bonnie Harvey and Michael...

Guy Raz | Wondery
About this episode
Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience too ... Show More
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