If you’ve been into a CVS lately, you’ve probably noticed that the term “drugstore beauty” doesn’t mean what it used to. Amid the conglomerate-owned giants like Maybelline and Covergirl, you can now find hip indie startups on the shelves. Behind that strategy is Andrea Harrison, the retailer's vp of merchandising for beauty and personal care. For this episod ... Show More
Oct 8
Why does this Estée Lauder-owned brand keep reformulating its hero products?
What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ... Show More
27m 11s
Oct 1
Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out
Over the past week, the internet has been ablaze discussing the beauty industry’s biggest controversy of the year. From social media to global news outlets, everyone is talking about something that’s been dubbed "eye patch gate." Around September 17, several beauty brands, includ ... Show More
34m 46s
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially ... Show More
23m 36s
Nov 2022
Beauty costs: Beauty disruptor brands
The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.We speak to beauty business founders who have built their brands from scratch, ... Show More
17m 29s
Sep 2021
EP74. Beauty retail has to change
<p><span style="font-weight: 400;">Welcome to our Green Beauty Opinion on sustainable beauty retail. Lorraine Dallmeier, Formula Botanica CEO, a chartered environmentalist and biologist, voices her views on the key takeouts of the last episode with Jazmin Alvarez, founder of reta ... Show More
5m 23s
May 2021
The Top 10 Brands on the Internet at the Moment, a Lip Trend We Can All Love and CVS's Unaltered Images Gets Us Emo
Facebook debuts live shopping, a comfy lip trend you're going to be seeing everywhere, and CVS Beauty's continuing efforts to end photoshopped ads — we're talking about all of it on today's episode! Plus, it's Data Girl time! Kirbie is quizzing Sara about the top 10 beauty brands ... Show More
52m 51s
Sep 2023
#128 – Tapping into the makeup and beauty revolution – Mohammed Almashjari, Global Healthcare Co.
In this episode of Commerce Talks recorded recently at Seamless KSA, Alex interviewed Mohammed Almashjari, the Chief Strategy Officer of Global Healthcare Co., a leading player in the Saudi Arabian health and beauty care market. Global Healthcare Co (GHC) is a holding company tha ... Show More
34m 11s
Oct 2025
Can Gen-Z Beauty Brands Grow Up?
Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now ... Show More
23m 5s