You'd be hard pressed to find a beauty lover that hasn't tried a Korean beauty product or trend. But there was once a time when purchasing K-beauty products was difficult unless you physically traveled to the region. Soko Glam changed the game by curating the best K-Beauty had to offer. The brains behind the operation — and the skincare brand Then I Met You — is Charlotte Cho.
Charlotte is an esthetician and author, and today she's talking about what it was like launching Soko Glam 7 years ago, the feeling/term "Jeong" and how she applies it to her skin care routine, what white labeling is, plus what trends she believes we'll see popping up in 2020.
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