episode-header-image

Apr 2023

33m 38s

Why Simplicity is the Key to Great Copyw...

About this episode

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.

Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.

Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Dakota:

LinkedIn: linkedin.com/in/dakota-robertson-a00bba133

Keep up to date with the latest news from The Marketing Millennials:

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Up next

5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating. Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Mich ... Show More

Your Landing Page Needs Work | Bathroom Break #70 🚽

What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better l ... Show More

6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342

What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More

Recommended Episodes

How to Think About Marketing and Social Media Today | CNN Interview

In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remem ... Show More

How to Think About Marketing and Social Media Today | CNN Interview

In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remem ... Show More

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ... Show More

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of ... Show More

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the es ... Show More

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of ... Show More

#149: Get Win-Win Secrets from the Top Marketing Pros

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get imm ... Show More

Redefining the Marketing Industry's Most Important Metric

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered..📰 Get ... Show More

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value ... Show More

Listen to millions of songs and podcasts on Anghami