The hottest competitive sport in Denmark over the past year hasn't been handball, or football, or badminton. It's been chasing cheap butter in the supermarket.
Recent inflation has doubled the price of butter – in some places, up to 30 kroner – but if you rush, you can get…a package of butter for 10 kroner at one supermarket…wait, only three packages per customer…hey, this competing supermarket has matched the price…look, this other one has it for only 5 kroner…ohhhhhh, it's sold out for today. Better come earlier tomorrow.
Butter chasing is how even high-achieving, high-earning Danes have been spending their time. Nobody wants to pay 30 kroner for butter.
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Butter is a part of the Danish soul. The Danish word for butter is smør…you might be familiar with smørrebrød, the famous open-faced Danish sandwiches. Smørrebrød means buttered bread.
So even though inflation has hit Denmark recently just like everyplace else in the world, supermarkets use low, low butter prices to bring in customers who will buy their other goods.
Butter is big business in Denmark – it is one of the world's top 10 butter exporters – and dairy in general is a big part of the traditional Danish diet.
There used to be corner shops called mejeri, dairy shops, that only sold dairy goods and eggs.
Evolutionists would tell you that Scandinavians evolved to get more Vitamin D from food, since they don't get much from the sun for most of the year.
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If you're learning Danish, look up all the expressions that begin with the word "smør." I counted about 30 in Den Danske Ordbog, Denmark's official online dictionary.
One well-known expression is smørgris – butter pig. That's someone who loves butter so much that they eat great amounts of it, with gusto.
Or smørhul, butter hole. A butter hole takes its name from the hole in the middle of a bowl of oatmeal. You make a hole so you can put the butter inside.
But smørhul has a bigger meaning.
A "butter hole" or smørhul, is a way to describe a very nice place, safe from the tumultuous world around it.
A "butter hole" is the way many Danes see Denmark itself.
This is the 121th episode of the "How to Live in Denmark podcast", and originally ran in 2023.
Get all of Kay Xander Mellish's books about Denmark at http://books.howtoliveindenmark.com. Book Kay for a talk to your group or organization at http://events.howtoliveindenmark.com.