The real product isn’t always what’s on the shelf. It’s the story—and the feeling—that comes with it.
Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels.
And here’s the insight that anchored her: Build‑A‑Bear isn’ ... Show More
Aug 21
#253: Roger Crandall, Chairman, President and CEO of MassMutual – Make the numbers mean something
As a leader, you’ve got to know your numbers. But you can’t maximize your impact as a leader unless you know how to make those numbers mean something to your team. In this episode, David talks with Roger Crandall, President and CEO of MassMutual, a leader who blends sharp analyti ... Show More
54m 20s
Aug 14
#252: David Levy, Co-CEO of Horizon Sports + Experiences – True vision takes guts
Have a big idea, but not sure how to make it happen? David Levy has been there. As Co-CEO of Horizon Sports & Experiences and the former President of Turner Networks, he’s led some of the boldest moves in sports and media. He forged the landmark March Madness deal that let fans w ... Show More
53m 58s
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Oct 2024
#177: Why “Both-And” Thinking is the Future of Leadership
Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- ... Show More
35m 42s
May 19
355. The Secret Sauce of Thought Leadership (and How to Find Yours) with Cris Gordon
What if your next level of growth isn’t about doing more, but showing up more powerfully for the work you’re already doing? In this episode of CEO School, host Suneera Madhani sits down with powerhouse publicist and founder of CBee Communications, Cris Gordon, for a masterclass o ... Show More
29m 40s
Jun 16
Episode 774: Unleashing Feminine Power: Mel Wells’ Journey to a 7-Figure Wellness Empire with BBD
Think multi-6 figure launches selling high-ticket products, from a single webinar, is impossible? Think again! In this episode, I sit down with Mel Wells, a best-selling author, feminine embodiment coach, and global speaker, right here in Sedona, as she reveals how she built her ... Show More
45m 44s
May 22
693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session
Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping l ... Show More
28m 38s
Apr 2025
539: The 80/20 CEO on Guiding Your Business from Panic to Profit
Welcome to Strategy Skills episode 539, an interview with the author of From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, Bill Canady. In this episode, Bill shares insights from his military background and how it shaped his lea ... Show More
52m 33s
Jul 1
Becoming the Woman They Chase: How to Build a Brand That Sells Itself
In the final episode of the Brand to Fame series, I talk about the shift that takes you from chasing sales to becoming the woman they chase. The truth is, high-level clients don’t buy based on deliverables or long lists of bonuses - they buy based on identity, emotion, resonance, ... Show More
10m 37s
Jan 2025
Crafting a Perfect Exit Strategy: A Guide to Selling Your Business Internally
Selling a construction company is one of the most significant decisions a business owner will face. In this episode of Construction Genius, Eric Anderton sits down with Tony Moayed, founder of TriCorp Group and President at TMCS, Inc., to uncover the strategic and emotional journ ... Show More
50m 41s