Kopari’s VP of Marketing built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.
Nov 18
How I Made $1 Million In 1Hour After Our Worst Year In Business
<p>SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour ... Show More
40m 2s
Nov 13
How Kindness and Smart Scaling Built a $92 Million Skin Care Business
<p>Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.</p><p><a href="https://www.shopify.com/blog//beekman-1802-from-farm-to-fortune?utm_campaign=shopifymasters&utm_medium= ... Show More
37m 13s
Sep 2024
Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell
Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away so ... Show More
52m 24s
Aug 2024
Digital Marketing Simplified with GoDaddy
Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creati ... Show More
36m 13s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Aug 21
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Feb 2025
Behind the Scenes: How I Use ChatGPT to Plan My Business
<p><span>In this episode, Michelle Thames shares how she integrates </span><b>ChatGPT</b><span> into her business for content creation, strategic planning, and time-saving workflows. Learn how AI can help you create content faster, map out marketing strategies, and focus on reven ... Show More
9m 57s