91% of businesses now use video as a marketing tool, and 92% of video marketers reported that it gives them a positive ROI. However, the more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towar ... Show More
Yesterday
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ... Show More
26m 1s
Yesterday
Branding, Strategy and Taylor Swift
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This. Kevin ... Show More
31m 10s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Feb 2022
A Clever Intuitive Algorithm for over 350 Million Entertainment-Seekers with Caroline Blavet, VP of Global Client Strategy, Dailymotion.
Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working for ... Show More
28m 6s
Jun 2023
#232 Spannende Trends & Formate im Videomarketing
In dieser Folge spricht Janina mit Patrick Hollenbeck, dem Head of Marketing DACH von PlayPlay, über Videomarketing, TikTok und Co.Denn 32% der befragten Marketingteams behaupten, dass das Return-on-Investment von Videos besser ist als die von anderen Inhalten. Gemeinsam reden si ... Show More
29m 38s
Feb 2024
Using AI, Nueroscience, And Winning Video Stragies To Scale Your Authority, Customers, and Cash Flow | Nick Niehaus
Guest Bio: Nick Niehaus, a pioneer in leveraging video for business growth, co-founded the Business Video School, a transformative platform offering comprehensive training in video production and strategy. With a background in video production and a passion for educating entrepre ... Show More
51m 39s