Are you a creative looking to expand your services to include brand strategy? Or maybe you're a business owner wondering if you should work with a certified brand strategist or not.
In this episode of The Profitable Graphic Designer Podcast, we sit down with Melinda Livsey, a brand strategist & designer, to talk about her journey of transitioning from a graphic designer to a brand strategist and why she doesn't believe that having a certification is necessary to stand out. She discusses how being uncertified has helped her and her students attract better clients, build confidence in their skills, and take a more flexible and personalized approach to brand strategy and building a creative business overall.
There's no one-size-fits-all approach to branding, and Melinda shares her insights on how being an uncertified brand strategist can help you build a thriving creative business. Tune in to learn more!
About Melinda:
Melinda Livsey is a graphic designer turned brand strategist and founder of the Brand Strategy Bootcamp. Her aim is to help make brand strategy (and life!) easier for the creative over-thinker and believes that curiosity is the only certification creatives need.
Learn how to do brand strategy in your own unique way with Melinda's Brand Strategy Bootcamp: https://melindalivsey.com/brand-strategy-bootcamp
Check out Melinda's website at https://melindalivsey.com
Connect with Melinda on Instagram @melindalivsey