logo
episode-header-image
Jan 2024
33m 27s

72\\ How to Reinvent Your Design Busines...

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
About this episode

Can a seasoned interior designer veteran transition into eDesign? Is eDesign a viable starting point for someone new to the interior design scene?

In today's episode, I sit down with Amanda Foster, an interior design consultant and brand identity mentor with a knack for helping struggling businesses flip their fortunes. Having shifted from traditional design to becoming a brand identity consultant, she shares how eDesign became her creative sanctuary, allowing her to break free from the monotony of the nine-to-five grind.

She also shares the secrets to success in the design industry, emphasizing the importance of brand identity, niche targeting, authentic storytelling, and client-focused social media strategies.

If you feel like you are losing traction in your design career and business or not seeing traffic on your website, this episode will inspire you to reinvent your marketing tactics, embrace eDesign, and wow your clients.

Featured Guest:

⁠Amanda Foster⁠ is an interior design consultant helping her veteran peers flip their struggling businesses with a marketing background. She also serves design newbies with courses to get them started online with all things eDesign for business setup, eDesign 101, and even presentation skills to master Photoshop and Canva to wow their clients.

With her background in graphic and web design, she also helps her peers create strategic graphics that attract their ideal clients. She audits social media and websites to teach them how to be better online service providers in the digital age for our interior design industry.

Why you’ve got to check out today’s episode:

  • Discover the liberating world of eDesign and how it can be the perfect fit for both veterans and newcomers in the design industry
  • Uncover the secrets to standing out in a crowded market and attracting your ideal clients, whether you are a seasoned pro or a budding designer
  • Check your brand identity, ideal client, and messaging to determine if you have the right foundation for your design business

Check out the show notes >>> How to Reinvent Your Design Business With eDesign Service with Amanda Foster

NEXT STEPS:

Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!

Grab your freebies:

Join the Design Mentor to kickstart a successful career in interior design!

Check out the best books every interior designer should have here.

Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

Email me at podcast@rwarddesign.com if you have suggested topics

DM me on Instagram at @rwarddesign if you have a burning question

Leave me a rating and review! Click here

Visit my website at rwarddesign.com to learn more about my services

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Up next
Nov 24
166 | Scaling & Rebranding Your Design Business + Job-Site Confidence With Nicole Roe
<p>When you&#39;re first stepping into the interior design world, choosing a business name can feel like <em>the</em> defining decision of your entire future. Many designers freeze because they feel pressure to land on the “perfect” name—one that will carry them for decades. But ... Show More
31m 13s
Nov 17
165 | From Dreaming to Designing Series #4: Key Systems Every Interior Designer Needs to Run a Professional Business
<p>Starting your interior design business can feel like pure chaos. You’re excited to finally design for real clients, but behind the scenes, you’re juggling endless tasks: client emails, project notes, contracts, invoices, and oh—remembering who said what about that sofa fabric. ... Show More
21m 39s
Nov 10
164 | Turning Remodel Problems Into Design Opportunities With Julie Stevens
We’ve all been there — you start a remodel excited and full of vision, and then reality hits. A wall isn’t where you thought it was, a material is delayed, or something totally unexpected pops up once construction begins. Suddenly, your dream design feels like it’s slipping away. ... Show More
22m 52s
Recommended Episodes
Apr 2023
Turning Your Design Style Into A Niche - RD315
<p>Have you ever thought of turning your design style into a niche? You're lying to yourself if you say you don't have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different.</p> <p>Have you eve ... Show More
18m 59s
Feb 2023
Graphic Design Business Challenges You're Sure to Encounter - RD313
<p class="p1">Are you running or considering starting a graphic or web design business? If so, let me tell you, you're in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference be ... Show More
11 m
Feb 2024
How-To Grow Your Graphic Design Business - Rules That Supercharged our Agency to 7 Figures!
<p>This week, we reveal one of our BIGGEST secrets responsible for the 7 figure success of our Graphic Design agency, zfactor. <br/><br/>Spoiler alert: It&apos;s NOT about crafting a killer business plan. And it&apos;s definitely NOT about writing a killer mission statement, or e ... Show More
50m 49s
Jan 2024
1055: Paula Haines CEO Freedom a la Cart
<p>Paula Haines is the CEO of <a href= "https://freedomalacart.org/cafe/">Freedom a la Cart</a>. Paula Haines graduated college with a degree in marketing. Freedom a la Cart is a nonprofit that empowers women of Ohio who are survivors of sex trafficking and exploitation. The cafe ... Show More
1h 32m
Mar 2019
#101 - The Design & Architecture of Universal Studios
<p><em>The Midnight Charette</em> is no<span style= "color: #000000;">w <a style="color: #000000;" href= "https://www.secondstudiopod.com/"><em>The Second Studio</em></a>.</span></p> <p><strong>SUBSCRIBE</strong><br /> <span style="color: #000000;"> • <a style="color: #000000;" h ... Show More
1h 16m
Apr 2023
235 - The Pursuit of Happiness — with Vince Lebon
Vince Lebon is a husband, father, and a curious design collaborator. He founded the experiential footwear brand Rollie Nation, where he has designed for and collaborated with celebrities. In this episode, Vince discusses the importance of pursuing what makes him happy instead of ... Show More
1h 12m
Jan 2024
Is Entrepreneurship the Right Career Move for You?
<p>Today&#39;s video is from the VeeFriends X Vintage Frames collaboration grand opening at Miami Art Basel where Gary met with members of the VeeFriends community and answered their questions about preventing burnout, determining if entrepreneurship is the right path, how entrep ... Show More
17m 34s
Feb 2024
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
58m 5s
Dec 2023
7 Types of Exits
Around 10 years ago Jenny and I sold our salons to our competitors. And while going through that process I noticed and learned about the 7 types of exits. These exist for all kinds of businesses no matter how big or small. But before you can exit your business you have to make it ... Show More
5m 57s
Feb 2024
Rana Beiruti on Impactful Representation in Design
A series of conversations with Al-Mayassa bint Hamad bin Khalifa Al Thani and people who have been part of Qatar’s architecture & culture development journey. In this episode, Her Excellency is joined by Rana Beiruti, the curator of Arab Design Now, the headline exhibition at Des ... Show More
23m 33s