In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason’s top tips for testing your list and finding out what works well.

Jason also emphasizes why it’s vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardless of how big your email list is or how long you’ve been in the game for!

Episode Timestamps

[05:24] - Why entrepreneurs struggle with their email marketing
[07:13] - The results Jason saw when he became more consistent
[13:10] - The power of repurposing existing content
[15:45] - Jason’s top tips for curating new ideas
[20:18] - How to improve the health of your email list

Essential Learning Points From This Episode

Why we struggle with email marketing is a mindset thing, not a capability thing
When you consistently show up, that’s your competitive advantage
It’s not about how big your list is, it’s about how engaged those people are
Not being worried about being too ‘salesy’, you’re solving a problem for your audience

Important Links & Mentions From This Episode

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The Power of Consistency in Email Market...