episode-header-image

Mar 2023

39m 17s

I tested 5 MORE marketing principles to ...

About this episode

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Consistency experiment: https://bit.ly/3sABZTU

Input bias experiment: https://bit.ly/3sEPFgC

Framing experiment: https://bit.ly/3TMKgA2

Information gap experiment: https://bit.ly/3DiGasA

Authority bias experiment: https://bit.ly/3sF0G1A

Nancy’s book: https://amzn.to/3DZTl23

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Take my marketing course: https://science-of-marketing.teachable.com/

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