Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my ... Show More
Nov 10
What Marge Simpson Can Teach You About Leadership
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth e ... Show More
21m 14s
Nov 3
Are leaders born or are they made?
Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. On today’s episode of Nudge, he shares his groundbreaking research into inspiration, reciprocity, repetition ... Show More
28m 16s
Jun 2021
Three Tonalities | Free Sales Training Program | Sales School
So yesterday we talked about tonalities, but you might be wondering about the specifics. Today’s episode dives into the three different tonalities, what they are, and how they can affect your ability to close. If you’ve ever wanted to make a difference for a business, here’s your ... Show More
5m 28s
Sep 2021
Harness The Negativity | Free Sales Training Program | Sales School
How do you deal with negativity? Whether it's business, or any other profession, you're going to have negative experiences and situations. Being successful doesn't mean you never have bad moments. However, successful people are able to take negative moments and instead use them f ... Show More
6m 17s
Jul 2021
Rebuilding Beliefs | Free Sales Training Program | Sales School
Beliefs are nothing more than ideas that you’re really certain about. So if you’re really certain that you CAN’T do something, how can you change that? People are limited by their beliefs, which usually stem from negative past experiences. But here’s the thing, we are not our pas ... Show More
3m 58s