logo
episode-header-image
Mar 2023
43m 41s

Changing the Air Care Space with Sara Pa...

Takara Sewitt | Wavebreak
About this episode

When Sara and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.

Sara also shares:

  • What inspired her to start the brand
  • Challenges faced while building the brand
  • Expanding the brand across retail channels
  • Marketing strategy including specific channels and initiatives that are working for the brand today

You'll also hear Sara's advice to her younger self and what's next for Vitruvi.

Be sure to check out Vitruvi at www.vitruvi.com and on Instagram @Vitruvi

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Up next
Aug 18
The Original No Makeup Makeup With Founder, Victoria Jackson
Victoria Jackson, the original creator and pioneer of the term No Makeup Makeup—and owner of the trademark—has spent decades shaping the way women think about beauty. Starting as a makeup artist in the 1980s, she sparked a movement that celebrated natural beauty and empowered wom ... Show More
44m 35s
Aug 4
Miranda Kerr on KORA Organics, Wellness, and Building a Global Brand That Lasts
When Miranda Kerr was just 16, her mother’s cancer diagnosis became a turning point prompting her to look closely at what she was putting in and on her body. That moment sparked a lifelong passion for holistic health and organic living, ultimately becoming the seed for KORA Organ ... Show More
1h 2m
Jul 21
Why Oral Health Is the Gateway to Whole-Body Wellness with Dr. Koroush Maddahi, Founder of Lumineux
Lumineux® is disrupting the oral care industry by doing what others haven’t, putting your health first without compromise. Founded by Dr. Kourosh Maddahi, a world-renowned dentist with over 30 years of experience, Lumineux® challenges the harsh, chemical-heavy status quo with sci ... Show More
1h 5m
Recommended Episodes
Sep 2023
Rising Heat: From Sold Out Inventory to Celebrity Spotlight
In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.In this episode, we cover:The story behind Heat Healer and ... Show More
31m 52s
Apr 2022
057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so succ ... Show More
39m 33s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.Two influencers-turned-brand-founders Sabrina Sadeghian of the ski ... Show More
26m 19s
Jun 2018
Branding
Branding Expert Pia Silva Reveals The Big Mistakes Of Branding Your Biz My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an Entrepreneur, speaker and writer, and also a partner and brand strategist at Worstofall Design where they build "Badass Bra ... Show More
47m 53s
Mar 2022
406: Going Big and Bold with Your Business with Robin Baron
This week, I’m speaking with award-winning interior designer, luxury home furnishings designer, and lifestyle expert Robin Baron. Robin launched her full-service design firm in 1990 after starting out in fashion design. Her unique sensibilities attracted a clientele that quickly ... Show More
1h 1m
Oct 2023
Huda Kattan on Turning Virality into a Business: Social Media, Her Daily Routines, and Her Advice on Creating a Personal Brand
Huda Kattan, makeup artist and founder of Huda Beauty, shares her journey to becoming an entrepreneur and how she built her confidence as a brand founder. Discover the secrets of how Huda transformed her followers into a thriving enterprise and why, in her view, the quality of tr ... Show More
43m 34s
Apr 2023
Building a Fashion Brand Through Social Media & Low-Cost Marketing Strategies with 437 Co-Founder Hyla Nayeri
Hyla Nayeri, co-founder of 437, shares her journey from starting with only 2 orders to selling out collections. She talks about how losing her production team and $30K turned out to be an opportunity to be more creative with their budget and focus on what mattered most to their a ... Show More
41m 15s
Oct 2021
How Aloha is Making Waves in the CPG space with CEO, Brad Charron
Athletes are constantly striving to find their unfair advantage, and most businesses are no different. It’s one tangible thing that sets us apart from our peers that makes us stand out. In late 80’s Nike searched for their unfair advantage and found it in Michael Jordan and the J ... Show More
48m 34s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Apr 2024
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ... Show More
49m 4s