Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.

In this episode we discuss:

Why Green and Blue became a BCorp
What is actually involved in the certifying – and recertifying – process
Some of the basic costs of becoming a BCorp
Using your impact report as a marketing tool
How the certification has helped Green and Blue helped identify their gaps on the sustainability journey

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How Shopify store Green&Blue put sustain...