logo
episode-header-image
Mar 2023
58m 55s

DBE 087: Creating And Selling A Product ...

JESSICA DEROSE
About this episode

In this episode of the Digital Business Evolution Podcast, Jess is joined by Kelly Kussman. If you ever wanted to create a product based business this is an episode for you! Kelly started her career in fragrance as a buyer for a major department store where she fell in love with the nature of scents and their abilities to make memories tangible. After 20 years of working in the field and having 2 ectopic pregnancies Kelly realized life is so short and it's not  guaranteed so she started the Cayla Gray perfume collection. The Cayla Gray collection honors the beauty and heartbreak of Kelly’s bittersweet experience and is named after the first child she lost. Kelly has separated her business from traditional perfume practices by creating clean scents that are American made, ethically sourced, and fairly priced. 

Jess and Kelly go over the process behind making these perfume products, how to create great networks, how far ahead to plan for your inventory and so much more! 

As always, cheers to your evolution!

Key Takeaways:

  • Learn the difference between selling to retail and directly to consumers. 

  • Learn how to get your items in stores and at pop up events to create networks and sell!

  • Learn how to make an action plan for the year and not fall for the shiny object syndrome

Key Timestamps

[9:10] – Educating the public on Fragrance;

[14:02] – The process of making perfumes;

[20:00] – Should you have multiple manufactures;

[23:30] – Pop Up events and converting;

[27:50] – What does capitol look like for the business;

[39:55] – How far ahead are you planning;

Episode Quotes

  • “Self care is a deeply personal ritual that is really a self celebration.” - Kelly Kussman

  • “Scent is so closely tied together to memory. What is the ritual you want to create for your customers? What is the moment you are wanting to bring them back to every single time? What is the thing you want them to remember?” - Kelly Kussman

Episode Resources

Connect with Kelly Kussman

Instagram: @KellywardKussman

Website: https://caylagray.com/

Connect with Jess

Instagram: @iamjessicaderos

TikTok: @iamjessicaderose

YouTube: Jessica DeRose 

 

Up next
Mar 2025
DBE LIVE Bonus Live: You’re Not Stuck… You’re Addicted to Your Old Self with Nick Pags
In today’s bonus episode, Jess brings in special guest Nick Pags to discuss You’re Not Stuck… You’re Addicted to Your Old Self. Listen in as Jess and Nick drop truth bombs about how to step into a new version of yourself that makes decisions based on where you are going and not o ... Show More
1h 17m
Mar 2025
DBE Live Day 3: Your Strategic Sales Blueprint
In Day 3 of DBE Live, Jess is walking you through Creating Your Irresistible Offer.  Listen in as Jess breaks down the difference between great marketing and coaching, the 3 things that need to happen before the “yes”, the 8 phases of launch and the importance of list building an ... Show More
1h 52m
Mar 2025
DBE Bonus Live Q&A
In today’s bonus episode, Jess answers your burning questions that you have around the past 2 training sessions from DBE Live.  This is part of the DBE Live Experience bonus training in the Facebook group, so make sure to join in in the link below! And if you have not registered ... Show More
13m 33s
Recommended Episodes
May 2023
How Important is Personal Branding? | Kelly Lundberg [S1Ep10]
We welcome the amazing Kelly Lundberg onto Rooted Within, who is a fellow podcast host, business mentor, personal brand coach, style expert and influencer. As the founder of the Middle East’s first styling agency, Kelly shares the story of how she completed her transformation fro ... Show More
41m 53s
Mar 2022
856. How To Craft An Irresistible Offer For Your Digital Product (So It Practically Sells Itself) With Jess DeRose
Jess DeRose is back to talk about an amazing (and free!) three-day live experience for coaches, content creators and digital business owners in any stage of their business. The Digital Business Evolution Live Experience helps participants get clear about the foundations, marketin ... Show More
28m 12s
Jun 2023
298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)
Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents that evoke positive memories and emotions, businesses can foster a sense of familiarity and trust, directly influencing consumers' perception of a ... Show More
33m 40s
Aug 2022
#245: Why You Must FAIL In Order To Succeed, With Kelly Roach Business Growth Consultant
In This Episode You Will Learn About: Self improvement What it takes to MAKE IT as an entrepreneur Overcoming adversity Growing an audience online Resources: Website: kellyroachcoaching.com Read The Live Launch Method Book a Consulting Call Listen to The Kelly Roach Show Email: c ... Show More
38m 14s
Apr 2020
How to tap into your creativity, with Kelly Wearstler, interior design phenom
In these home-bound times of social distancing and self-quarantine, who better to talk to than an award-winning interior designer like Kelly Wearstler? On this episode of Girlboss Radio, Sophia chats with the design studio founder whose provocative and influential aesthetic has t ... Show More
50m 44s
Mar 2023
#99 - Kelly Jamieson, Founder & Managing Director of Edible Blooms on Breaking the Mold: Secrets to Entrepreneurial Success and Female Empowerment in Business
Discover the Power of Resilience, Passion, and Innovation in our Latest Episode of the #CreatingSynergyPodcast!Join us for an exciting and insightful conversation with Kelly Jamieson, the inspiring CEO of Edible Blooms. In this episode, we explore Kelly's unique entrepreneur ... Show More
1h 50m
Jan 2024
#246 - Kelly Massol, fondatrice Les Secrets de Loly - "Transformer son destin"
Aujourd’hui, pour ce nouvel épisode haut en couleur j’ai le plaisir d’accueillir Kelly Massol, fondatrice de la marque florissante dans le domaine de la cosmétique française : Les Secrets de Loly.  Cette marque, qui est en train d’exploser, a pour vocation d’aider les femme à rep ... Show More
1h 17m
Jun 2023
920. The Perilous Path Of Using Shortcuts In Your Business Can Derail Your Very Successful Brand
In this episode of The Kelly Roach Show, Kelly sheds light on the normalization of practices in the business world that shouldn't be done but are often pursued and can ruin your successful brand. It is imperative that one recognizes and comprehends the practices that may lead to ... Show More
25m 40s
Feb 2022
845. How To Utilize Organic Marketing Strategies, Improve Your Relationship With Yourself & Practice Discipline With Celebrity Brow Artist & Beauty Business Success Coach Sheila Bella
Sheila Bella is a celebrity brow artist and beauty business success coach; she’s also the founder of two multi-seven figure businesses, host of a top-rated beauty entrepreneur podcast, and a mother and wife. We talk about her journey from being newly divorced and unemployed to no ... Show More
53m 29s
Nov 2021
809. Product-Based Vs. Personal Brand: The Importance Of Organic Content, How To Identify The Gap In Your Industry, And How To Make Your Personal Brand Sellable With Tiffany Carter of ProjectME
Tiffany is a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. We are saying things in this episode that might be hard to hear, but they will certainly help you determine if you’re ready ... Show More
1h 3m