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Mar 2023
33m 30s

The Power of Omnichannel Communication i...

EVERGREEN PODCASTS
About this episode
Customers are more likely to engage with their bank or credit union if contacted in a timely manner on their preferred communications platform. More than ever, these channels are highly personalized digital options. Be it text, video, audio, secure chat, or social messaging, consumers want their financial institution to stay connected with them at every poin ... Show More
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Today
Your Rewards Program Secret Weapon
The most valuable thing a rewards program does has almost nothing to do with the reward. Bank of America reopened its rewards program this year and has enrolled more than five million people since May. Jim Marous opened a checking account at one of its branches specifically to he ... Show More
10m 44s
Yesterday
Bank of America's Loyalty Rewards Reset
Bank of America dropped the $20,000 minimum. 5 million clients enrolled. For most of the last decade, a large bank rewards program was something a client earned their way into. Bank of America’s preferred rewards program required $20,000 in balances, making loyalty a benefit of a ... Show More
29m 25s
Sep 14
Marketing is Still Not AI Ready
2026 State of Financial Marketing report is available for free at https://www.digitalbankingreport.com/trends/2026-state-of-financial-marketing/?YouTube More than half of the banks and credit unions in our 2026 State of Financial Marketing research have generative AI operational ... Show More
11m 46s
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