logo
episode-header-image
Feb 2023
32m 54s

Snackable Story Masterclass with Greg Sa...

Sarah Archer: Speaker, Comedian, Author, Playwright and Coach
About this episode

A few times people have singled out one interview of mine as a great example of someone using short stories brilliantly.

That episode was 107, and it was with Greg Satell. Greg’s work has appeared in Harvard Business Review, Barron’s, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too.

What I wanted to do in this show, was firstly to give you a practical structure you can use yourself, and then to illustrate using examples from this interview with Greg, how you can utilise stories in different ways as a speaker, and indeed a writer to engage and inspire your audience. 

I’ve put the link to the full interview with Greg in the show notes, and if you haven’t yet listened to that one, then I highly recommend you check it out next. 

Enjoy!

 

What you’ll discover:

  • A short story structure you can use 
  • How to use a story to engage your audience with  complex and abstract concepts. 
  • How to use a story to illustrate a problem and your solution. 
  • How to use a string of story examples to dismantle a myth and shift perspective. 
  • How to use a story to inspire action 
  • The importance of ‘show’, rather than tell. 
  • Why you need to grip the audience out of the gate

 

All things Greg:

https://thespeakingclub.com/episodes/tsc/107

https://www.GregSatell.com

Social media: @DigitalTonto

Email: innovate@digitaltonto.com

 

Books*:

Mapping Innovation by Greg Satell

Casc ades: How to Create a Movement that Drives Transformational Change by Greg Satell

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:

  • Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

  • Leave an honest review at www.ratethispodcast.com/tscYour ratings and reviews really help get the word out and I read each one.
  • Subscribe on iTunes.
*(please note if you use my link I get a small commission, but this does not affect your payment)
Up next
Jun 26
[Quick Tip] Judging 55 Speakers: The Good, The Bad and The Ugly - 320
In this quick tip episode, I’m lifting the lid on how a speaking judge thinks and giving you the good, the bad and the ugly based on judging 55 speaker award entries … in one sitting (yes, I needed snacks!) I was honoured to be a judge for the Speaker Awards again this year, cove ... Show More
19m 35s
Jun 20
Beyond ‘Good’: Creating Client Experiences That Stick in an AI World with Steven Van Belleghem - 319
The business world is changing fast. AI is reshaping how customers search, buy, and connect — but most companies are still stuck in old habits, missing the human magic that actually builds loyalty. At the same time, too many businesses are confusing efficiency with excellence. Th ... Show More
1h 4m
Apr 10
Style That Speaks: How to Dress for Impact on Stage with Kay Korsh - 318
Let’s be honest — most speakers spend a lot of time crafting their talk, but when it comes to what they wear on stage? That’s often a rushed afterthought… or a full-blown panic. Are you second-guessing whether your outfit actually helps or hinders your message? Ever watched back ... Show More
1h 2m
Recommended Episodes
May 2022
187 - How to tell your story — with Chris Do
Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication.This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your ow ... Show More
59m 18s
May 2022
188 - How to tell better stories — with Kindra Hall
Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's here to remind you how important storytelling is, especially for your business. ... Show More
1h 9m
May 2024
287. How to Tell a Great Story
When you learn how to master storytelling you will see a greater impact in your influence among others which can lead to greater following, greater buy-in, greater business sales, and more. In this episode, Brian shares the framework for telling a great story.   --   Text NDO to ... Show More
10m 26s
Jun 2024
Episode 232: The Story Genie Walk-Through - Learn How to Tell a Story That Sells
Jim Edwards and Stew Smith discuss creating stories that sell. From creating one in thin air to using software to assist in the process if you need to fix your story to help you sell more products and services.     Check out https://CopyandContent.ai for access to sales copywriti ... Show More
52m 36s
Apr 2021
Effortless Productivity with Greg McKeown
How do you make the things that matter to you happen more effortlessly? If you’ve ever felt like you’re working harder and harder, but you’re not getting the results you’re after, or perhaps even getting less results with more effort, this episode is for you. I’m excited to have ... Show More
18m 44s
May 2021
114: September Smith | Finding Your Story
How to be natural and be more compelling in telling your story is the speciality in the house for September Smith. Today, she will drop by to tell us how to find our own story and craft it in an engaging and memorable way to our audience. She will then talk about the value of pod ... Show More
34m 58s
Feb 2024
Episode 221: Story Telling - Developing a Story Inventory for More Sales
Jim Edwards and Stew Smith discuss storytelling for any conversation, blog post, podcast, and even elevator speech. How do you develop your story inventory to be better equipped with a compelling story for people to see you as an authority in your field.  Jim also shows us how to ... Show More
54m 47s
Aug 2020
Starting a Business With Zero Dollars with Alan Donegan #247
Alan Donegan is our guest on this episode and he is one of the co-founders of PopUp Business School which is on a mission to change the way entrepreneurship is taught. They’re getting folks to create their own sustainable startups by not taking on massive amounts of debt. When al ... Show More
50m 2s
Jun 2022
The Marketing Genius Behind Nike: Greg Hoffman
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one ... Show More
1h 21m
Jun 2023
Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
Brought to you by Microsoft Clarity—See how people actually use your product | Lenny’s Job Board—Hire the best product people. Find the best product gigs | Eppo—Run reliable, impactful experiments—Nancy Duarte is the CEO of Duarte Inc. and has helped create over 250,000 presentat ... Show More
1h 17m