Yesterday

934: The Email Advantage: The Marketing Strategy That Gets Stronger Over Time

In this episode, I'm giving you everything I know about email marketing: the timeless principles that have built my multi-seven-figure business, plus the emerging trends that will keep you ahead through 2026 and beyond. Even though I’ve talked about the importance of email marke ... Show More

48m 13s

Nov 24

933: How to Build Your AI Dream Team (Without Losing the Human Touch)

Picture this: you're scaling your business without burning out. Actually, let me be more specific—you're scaling with the help of a team that never sleeps, never needs a vacation, and costs you almost nothing. Sound impossible? It's not. And today's guest is here to show you exac ... Show More

1h 5m

Nov 19

932: The Systems That Set Me Free: Building a Business That Runs with Ease

When you started your business, you probably thought it was going to give you freedom. More time. More flexibility. The ability to be present in your life, not just busy in your business. But somewhere along the way, it started to feel like the opposite. Like you're always on. A ... Show More

49m 7s

Apr 2024

578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More

44m 13s

Jun 2023

SPI 692: Why So Big?

#692 I always say the riches are in the niches, but that's not what this episode is about. You see, you can still make the mistake of growing too big too fast, even if you're operating in a super niched-down space. Why is that? It's because bigger truly isn't always better. Wh ... Show More

13m 11s

Jun 2023

#129: How to Make More Money With Your Existing Products

When you need to increase revenue for your small business, what ideas come to mind first? If you're like most business owners, you mind likely gravitates to sales and marketing ideas. But there is actually a ton of untapped revenue in your existing products! More money is in e ... Show More

29m 49s

Dec 2023

SPI 738: The Niche Goal

#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one speci ... Show More

17m 32s

Jul 2025

You Have a Revenue Goal - Now What?

Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to he ... Show More

39m 7s

Jul 2025

How to Set the Right Revenue Goal for Your Business

Send us a textThere’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a busi ... Show More

42m 2s

Feb 2022

339. How to Get Customers to Find You

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can ... Show More

48m 16s

Oct 2022

#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field

Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help ... Show More

34m 36s

Feb 2024

616: Should You Specialize and/or Niche Your Business?

Today, I'm training on the nuances of specializing and niching in your business. It's more than just semantics; it impacts every aspect of your business, from your marketing efforts to the clients you serve. I'll walk you through real examples and share the benefits ... Show More

16m 6s

Jan 2024

#644: You Are Your Niche: How To Stand Out In A Saturated Industry

Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust m ... Show More

24m 46s

644: Your Business Might Be Too Broad: H...