logo
episode-header-image
Feb 2023
43m 24s

644: Your Business Might Be Too Broad: H...

JENNA KUTCHER
About this episode
Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And let's be real, who doesn't love the idea of making more money, right? In this e ... Show More
Up next
Dec 31
944: This Isn't Goodbye. This Is the Goal.
After 968 episodes and nearly a decade, I'm pausing the Goal Digger Podcast. Season one is complete, and I'm so excited about what comes next. I've been searching for women who stepped back at the height of their careers not from crisis or failure but from peace, intention, and p ... Show More
48m 52s
Dec 29
943: What My Husband Sees That the Internet Never Will
Drew's back on the mic after a few years, and honestly, I wasn't sure what this conversation would uncover. We've been married for fourteen years, together for half of our lives, and we're standing at this threshold where both girls are finally in school full-time and we're askin ... Show More
42m 34s
Dec 24
942: The Price of Entrepreneurship No One Talks About (And Why I'd Pay It Again)
Becoming an entrepreneur is the most expensive personal development program you will ever pay for, and I'm not even talking about the money. I'm talking about the version of yourself that you have to let die: the people pleaser who waits for permission, the woman who apologizes b ... Show More
38m 43s
Recommended Episodes
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Jun 2023
SPI 692: Why So Big?
<p>#692 I always say the riches are in the niches, but that's not what this episode is about. You see, you can still make the mistake of growing too big too fast, even if you're operating in a super niched-down space. Why is that? It's because bigger truly isn't always better. Wh ... Show More
13m 11s
Jun 2023
#129: How to Make More Money With Your Existing Products
<p>When you need to increase revenue for your small business, what ideas come to mind first? If you're like most business owners, you mind likely gravitates to sales and marketing ideas. But there is actually a ton of untapped revenue in your existing products! More money is in e ... Show More
29m 49s
Dec 2023
SPI 738: The Niche Goal
<p>#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having <em>one</em> speci ... Show More
17m 32s
Jul 2025
You Have a Revenue Goal - Now What?
Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to he ... Show More
39m 7s
Jul 2025
How to Set the Right Revenue Goal for Your Business
Send us a textThere’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a busi ... Show More
42m 2s
Feb 2022
339. How to Get Customers to Find You
<p>This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can ... Show More
48m 16s
Oct 2022
#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field
Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help ... Show More
34m 36s
Feb 2024
616: Should You Specialize and/or Niche Your Business?
<p dir="ltr">Today, I'm training on the nuances of specializing and niching in your business. It's more than just semantics; it impacts every aspect of your business, from your marketing efforts to the clients you serve. I'll walk you through real examples and share the benefits ... Show More
16m 6s
Jan 2024
#644: You Are Your Niche: How To Stand Out In A Saturated Industry
Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust m ... Show More
24m 46s
Listen to millions of songs and podcasts on Anghami