Helping your audience with one specific problem is essential for business growth — so what issue will resonate most with your niche?
Sep 4
How Do I Leave Instagram Without Losing My Audience?
AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doubling down on the top driver of sa ... Show More
9m 51s
Sep 2
SPI 945: I Sold SPI. The New Era Starts Now.
I'm nervous and excited about this one. So here's the big news: I sold the company. Liz Wilcox, our incredible Director of Community and CEO for the last six months, is the new owner of SPI! So what will the next era of our brand, podcast, and community look like? And where does ... Show More
37m 31s
Sep 2023
The One Simple Trick to Dominate Your Niche and Rule Your Market
Welcome back to another episode of The Influencer Podcast! Today, I’m bringing you a sneak peek into a recent strategic session I conducted with some amazing women, where we went deep into uncovering the secrets of building a powerful personal brand. Let me tell you, these insigh ... Show More
28m 39s
Oct 2025
The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule
Today's video is a 4Ds session I did previously, where I connected with a group of business owners to deliver the tactical, unfiltered advice on how to grow their business and scale their brand. We cover the real reasons they're struggling with cash flow, why their content isn't ... Show More
1h 14m
Jul 2023
84. How do I Niche for Maximum Profit?
To niche or not to niche, that is the question often debated on the internet. My vote is to niche and better yet, niche to bring in the most profit in your business. In today's episode, I dive into the power of niching down and how having a clear idea of your target audience will ... Show More
30m 13s
<p dir="ltr">The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone?</p> <p dir="ltr">Wild ... Show More
