SPI 738: The Niche Goal

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and a ... Show More

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Inst ... Show More

#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth your time or not. That's also the exact thought process your audience members go t ... Show More

So many entrepreneurs I meet and talk to on this podcast share a common trait -- They’re multi-passionate! As creatives, and just as humans, we have many interests and passions, and that often shows through in the businesses we build. That said, multi-passionate entrepreneurs can ... Show More

Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And ... Show More

Where passion and profit intersect… THAT is where you want to build your business. Most entrepreneurs get into doing their own thing for a few main reasons: to pursue independence, impact, or their passions. Often, it’s some combination of all 3 but along the way, it can be easy ... Show More

A funny thing happened when I was growing and gaining some success as an entrepreneur… people began coming to me and asking me how. How did I regularly get clients? How did I curate a social media presence that brought in awesome leads? How did I market myself to actually create ... Show More

<p>Today's episode is a throwback keynote from VidSummit 2018! The biggest vulnerability when building an audience is worrying about what’s in it for yourself. The reason I always win when I enter a new space is because I’m obsessed with what I can deliver for you … No matter whe ... Show More

<p>In this compelling episode, Gary delivers a riveting keynote at the 2021 Gauvreau Ascent Summit, providing an in-depth look into entrepreneurship and personal fulfillment. He explores the delicate balance between wisely investing in your business and saving for unforeseen circ ... Show More

In this episode, we're tackling the tough questions and growth challenges that often come with running your own business. From deciphering marketing options and overcoming business plateaus to mastering self-promotion in the digital realm, this Q&A episode will have you covered w ... Show More

Why so many entrepreneurs get stuck trying to build a passion-based business Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be furthe ... Show More