Who knew that a mutual love of the Grateful Dead could ignite the start of a cupcake empire? When Melissa Ben-Ishay made tie dye cupcakes for a fellow fan and friend, her colorful creations quickly became the dessert of choice in her circle. At her brother’s urging, Melissa started baking mini cupcakes to order, and 15 years later the direct-to-consumer brand, Baked by Melissa, can be enjoyed in all 50 states.
Growing slowly over time has allowed the company to expand with success. And the key to effective leadership? According to Melissa, her curiosity and openness to advice has been her number one asset.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
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