Copywriting is a hot topic and we are lucky to have one of the best in the best as our guest. We sit down with Eddie Shleyner, Founder of VeryGoodCopy, to talk copywriting.
Apr 17
Why Out-of-Home Is the Most Underrated Channel in Marketing with Olivia Oshry, CMO of OAAA | Ep. 409
While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and ... Show More
53m 35s
Apr 15
Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the ... Show More
40m 23s
Jun 2014
#33: How to Write Copy that Sells with Ray Edwards
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had ... Show More
46m 45s
Mar 2023
TCC Podcast #336: Research, Writing, and His Go-to Lead with John Forde
John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year ... Show More
1h 2m
Oct 2022
20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing)
<p>Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and yo ... Show More
20m 32s