08 - How to Write Very Good Copy with Ed...

Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. Wh ... Show More

If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers ... Show More

When AI can spit out infinite content for free, is yelling into the void actually a losing game? In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do. Debbie Millman is a designer, author, and educator who founded the world's f ... Show More

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to “get in the game’ so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywrite ... Show More

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had ... Show More

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survi ... Show More

As copywriters with our very own podcast, we’re often asked questions.  Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now and then we like to pull some out and answ ... Show More

<p>Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and yo ... Show More

Sam Parr (@TheSamParr) and Ben Wilson (@BenWilsonTweets) sit down with copywriter and entrepreneur Neville Medhora (@NevMed) to talk about copywriting, ----- Links: * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more ins ... Show More

<p>Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.</p>< ... Show More

Derek Lidow joins our host, Diane Helbig to discuss how to gain competitive advantage from copying, and how copying can be a creative, innovative, and high ROI activity. Derek's insights come from his latest research on what make entrepreneurs successful. Derek is the author of T ... Show More

Copywriting is the art and science of strategically delivering words (Selling through the written word). Copywriters are some of the highest-paid writers in the world and hell, you don't even have to be skilled writer, you just need some instruction and guidance to actually maste ... Show More

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years.  And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of th ... Show More