S01.E06 - Brand Positioning & Naming wit...

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, ... Show More

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ... Show More

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ... Show More

Name changes are possibly one of the hardest things a brand can endure. With over a million trademarks filed annually with the United States Patent and Trademark office, but only 170,000 English words in common use today, names are only going to get more creative - for better or ... Show More

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisi ... Show More

<p>Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me ... Show More

On this episode of Art of Construction, we learn first hand about targeted business practices, branding & development from Nick May, Owner of Walls By Design. Their branding slogan, “Painters by Trade…Artist at HEART"The very idea about telling a prospective customer that you may ... Show More

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a ... Show More

<p>How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This episode will show you how to weave personality into your business and sell more without being pushy.</p> <p><a href= "https://ww ... Show More

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ... Show More

How do you measure things like brand and people? (00:21) David Meier and Deidre Woollard discuss: - What the intangibles are and why we need to factor them in. - How Accenture has built a global empire by helping businesses advance. - If the Peloton and Lululemon collaboration w ... Show More

In today's episode we are talking all about how to brand and position yourself as a designer or creative... So without further ado, let's get into the show!