S01.E03 - Brand Strategy Tools

What if some of the most common advice in the design industry is complete bullshit? "Good design speaks for itself." "More concepts mean more value." "Every designer needs to become a strategist." "AI will replace graphic designers." We've all heard these claims. But how many act ... Show More

Does purpose really sell? TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model transformed a simple shoe purchase into a story millions of people wanted to join. Former TOMS brand leader Justin Herber joins us to examine th ... Show More

What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands. Drawing from his bo ... Show More

A deep dive into brand architecture and how to use it to strengthen your brand positioningShow notes* Felicia on LinkedIn* The Morningstar case study by Creative business companyBrand strategy courseActivate your strategic brain and level up your creative business. Find courses o ... Show More

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ... Show More

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ ... Show More

<p>What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.</p> <p>This week, we are talking ... Show More

Discover what it takes to be a leader in brand for a large B2B tech company.Show notes* Gwen on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your c ... Show More

<p>How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This episode will show you how to weave personality into your business and sell more without being pushy.</p> <p><a href= "https://ww ... Show More

Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta ... Show More

Welcome to Brown Table Talk! Today, Dee and Mita talk about how you can build your personal brand! Allies listen up, all you need to do is start! Tune in for juicy stories, insights, and of course some tips on how to defuse and handle the situation. Are you ready? Buckle up! Chec ... Show More

Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: Leila's Letters 

These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ... Show More